Accessibility Links: Skip to main navigation. Skip to main content. Skip to sidebar features. Skip to legal information. Back to homepage. Newsletter signup.

Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year, The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at the highlights from Wool Week 2014.

News

social_media_article_hero

Win Win Win!

Want the chance to win $1000 to spend at one of the Campaign for Wool’s amazing retail partners? Of course you do, and entering is easy!

To celebrate our love for the wonderfully natural, biodegradable and renewable fibre, wool, we have teamed up with premium Australian brands and are asking you to surround yourself with wool. Continue reading

Wool_Week

Macquarie Centre invites you to shop in the name of wool

Sydney’s newest premium shopping mall is getting a woolly take over as it joins in the Wool Week Australia celebrations. Macquarie Centre will take centre stage as it plays host to 40 unique crafted sheep sculptures, a magnificent giant wool installation and most importantly a special shopping night May 21 from 5pm in the name of wool. Continue reading

Australia prepares to celebrate its love for wool

Australia is getting ready to celebrate Wool Week, with activities taking place May 18-24. But, as the home of the Merino sheep, celebrations in support of the global Campaign for Wool will take place throughout the entire month of May.

Blog

i_wool_if_you_wool_hero

I WOOL IF YOU WOOL limited edition T-Shirts

Wool lovers have the chance to purchase a piece of fashion history this Wool Week, as three premium Australian fashion labels unveil exclusive T-shirts in collaboration with The Woolmark Company and in support of the global Campaign for Wool. Continue reading

i_wool_if_you_wool_hero

I WOOL IF YOU WOOL limited edition T-Shirts

Wool lovers have the chance to purchase a piece of fashion history this Wool Week, as three premium Australian fashion labels unveil exclusive T-shirts in collaboration with The Woolmark Company and in support of the global Campaign for Wool. Continue reading

sportscraft_hero

Sportscraft’s love for wool

Australian fashion label Sportscraft continues to declare its love for wool, releasing a menswear and womenswear collection in time for the Australian winter and Wool Week celebrations. Continue reading

Jac+-Jack_hero

Q&A with Jac+ Jack

For over 10 years Jac+ Jack has worked with Merino wool in every collection. Forming a signature of impeccable quality knitwear with the superfine grades of this premium, natural fibre, the Sydney-based label creates garments which pair back effortlessly within a customer’s existing wardrobe. Continue reading

Events

Competition

18th of May 2015 - 24th of May 2015

Art of Wool

1st of May 2015 - 2nd of August 2015