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Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at our global calendar to see where Wool Week travels to next.

News

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Wool Week arrives in Antwerp with sheep on the Meir

The Campaign for Wool’s flock is growing! Tuesday 21 October saw the opening of the first-ever Wool Week in Antwerp, Belgium. A flock of sheep appeared on the Meir, the main shopping street of Antwerp. And accompanying the sheep was,

Wool Week Antwerp 2014

Wool Week Antwerp

The main highlight of this Wool Week will be an exhibition at WM Gallery, Wolstraat 45 in Antwerp (23 until 30 October). The exhibition will show special made wool objects by Belgian creatives Christian Wijnants (winner of the International Woolmark

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MoMu Now – Exhibition on Belgian designers in the ModeMuseum Antwerp

The exhibition “MoMu Now” shows 100 silhouettes and fashion accessories from the recent acquisitions by the Antwerp Modemuseum. About a third of the silhouettes contain wool as a fabric, non-woven or knit. Generally in 100%, sometimes in a blend with

Blog

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Wool Week Belgium: Damien Ravn

  Damien Ravn has created a wool design being exhibited at the WM Gallery in Antwerp as part of Wool Week in Belgium. Campaign for Wool caught up with the designer. Please tell us a little about yourselves and how

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Wool Week Belgium: Damien Ravn

  Damien Ravn has created a wool design being exhibited at the WM Gallery in Antwerp as part of Wool Week in Belgium. Campaign for Wool caught up with the designer. Please tell us a little about yourselves and how

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Wool Week Belgium – Kim Stumpf

The Campaign for Wool has been talking to Kim Stumpf, who designed a piece from wool for the exhibition at the WM Gallery in Antwerp as part of Wool Week in Belgium. Please tell us a little about yourself and

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Shopping in Antwerp – Aymara @ Prinses op de Erwt

As part of the Wool Week shopping tour, Tour de Wool, buy Aymara Merino wool garments for yourself and your child at the Prinses op de Erwt store in Antwerp. Can you tell us a bit about yourself and your

Events

Wool Week Belgium: Damien Ravn at XSO

20th of October 2014 - 30th of October 2014

Wool Week Belgium: Sanne de Wolf @ Graanmarkt 13

25th of October 2014 - 30th of October 2014

Wool Week Belgium 2014: 17 x Wool the Expo

24th of October 2014 - 30th of October 2014

Wool Week Belgium 2014: Childrens Workshop at Veritas

25th of October 2014 - 31st of October 2014

Wool Week Belgium: Tour de Wool shopping tour in Antwerp

24th of October 2014 - 31st of October 2014

Fleece to Fibre: The Making of the Large Tree Group Tapestry

29th of October 2014 - 14th of February 2015