Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year, The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at the highlights from Wool Week 2014.

News

Cape Town Wool Week

Wool Week Cape Town celebrates ideas, new creations and the infinite possibilities of wool. Fashion, décor, design and architectural uses of wool showcased through weeklong celebration at V&A Waterfront. April Visitors to the V&A Waterfront can look forward to a fusion

Campaign for Wool and Yauatcha collaborate to celebrate Chinese New Year, The Year of the Sheep

This February sees Michelin-starred Chinese dim sum teahouse Yauatcha, by the internationally acclaimed Hakkasan Group, celebrate Chinese New Year by forming an exclusive collaboration with global endeavour The Campaign for Wool. The brands will transform the restaurant by designing a

Thermafleece Natural Insulation at Ecobuild 2015

Thermafleece is one of the most established and fastest growing brands in the sustainable building products sector. They will be showcasing their full range of sustainable building insulation at Ecobuild 2015 alongside the Campaign for Wool and The British Wool