Dynamic New Look for Campaign for Wool at Surfaces 2014
A stunning designer booth has been created for the Campaign for Wool to celebrate the launch of its major wool promotional programme.
Focusing on the new Green Sheep brand and the ONEWOOL platform – which encourages wool manufacturers and designers to collaborate in promoting beautiful wool products – the booth showcases fabulous and iconic wool product from across the wool industry.
Bridgette Kelly, Campaign for Wool Interiors Director said,
‘We have designed and styled a booth that shows the true dynamics of wool and embraces the whole interior opportunity, which is what this campaign is all about. Our aim is to show this fabulous fibre as the superior choice for interiors and we are delighted with the result.”
Wool Salon – shows the iconic Womb chair by Knoll in the archival Cato Collection fabric set on a beautiful flatweave flooring – Masai in Emerald by Roger Oates Floors and Fabrics with a natural shearling ottoman by Edelman.
Wool Studio – features fabrics, finishings and floor samples to show the integration of wool flooring in to interiors for the designer and high-end showroom.
Wool Wisdom – A space dedicated to wool knowledge – with a new green Sheep app which looks at different aspects of the Green Sheep activity, the Campaign for Wool, the benefits of the fibre, production of wool and its many uses. Visit the fabulous Wool House virtually and then see some of ONEWOOL nominations from the industry.
Carpets and rugs on the Booth are supplied from leading wool manufacturers: Tai Ping, Brintons, JMish, Godfrey Hirst, Delos Rugs, Hibernia Woolen Mills, Nourison, Stark, Carter International, Westex and Roger Oates.
Fabrics and Furnishings from: Knoll Textiles, Sahco, Sequana, Kirkby Design, Edelman, Mulberry, J. Robert Scott, Brentano, HBF Textiles, Barbara Barry for HBF Textiles, Brochier, Pollack.
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