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Prince Charles poses with Tai-Ping carpet at Clarence House event

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On Thursday 12th June 2014 the Campaign for Wool marked their 5th anniversary with a commemorative event to mark the occasion. To celebrate, HRH The Prince of Wales hosted a celebration at his London home, the Clarence House, where he demonstrated the superiority of wool versus cheaper synthetic material by presenting a video of the two materials in flame, as well as burying a wool sweater and a synthetic lookalike alongside each other in one of the Clarence House flowerbeds. He will remove them in October to show wool’s biodegradability.

Wool in Fashion and Interior Design

To complement the campaign, a selection of wool items from Campaign for Wool brand partners in fashion and interiors was exhibited at the launch. Models posed on the lawn of Clarence House to showcase four distinctive looks including: Bespoke, Young Talent, Textile Innovation and The Great British High Street. The shoot, which was styled by Anders Soelvsten from LOVE Magazine, featured wool products from an eclectic mix of brands including our ‘Spectrum’ rug from the Chroma Collection.

“The primary aim of the Campaign is simply to increase the demand for wool by explaining its many benefits to consumers. It is the most remarkable fibre. Because wool is a living material, it has a natural cell structure which allows it to adapt to its environment; wool absorbs moisture and releases it later to regulate humidity so, of course, this makes it a brilliant chemical-free insulating material. Most importantly, though, as you have witnessed today, wool has remarkable fire resistant and fire retardant qualities. And that, Ladies and Gentleman, is just one of the reasons why I very much hope that you can continue to support my Campaign.”

– Prince Charles

Campaign for Wool is an initiative to help sheep farmers and the wider wool industry by educating consumers about the benefits of buying natural products instead of synthetic substitutes.

See the original article here http://taipingcarpets.com/blog/prince-charles-chroma-rug-campaign-wool/

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