<b>The Green Sheep Promotes Real Wool as Stronger</b><b>…</b><b>Smarter</b><b>…</b><b>Safer </b>
‘Stronger…Smarter…Safer’ is the central theme launched by The Campaign for Wool at Surfaces this year. The Campaign for Wool’s popular Green Sheep promotion places the core benefits of real wool at the heart of its 2015 activity and adds the impressive assets of His Royal Highness The Prince of Wales’ initiative to it, providing new and dynamic credentials to the internationally acclaimed wool promotion.
<strong>Fire Safety Film</strong>…Releasing a new short film which focuses on the fire safety assets of the fibre – filmed at the Prince’s London residence – the Green Sheep will clearly show that real wool does not easily ignite and will self-extinguish. Rigorous tests done by leading fire experts in London during June 2014 and overseen by The Prince himself along with a delegation of industry guests.
<strong>Education</strong>…The Campaign places education at the centre of its activity with its ‘Understanding Wool Fiber’ Continuing Education programme (CEU)which adds valuable collateral to the retailer and design showroom. Explaining the natural, sustainable assets; it also looks at the anatomy of the fibre and how this increases strength and smart performance in carpet and rugs.
<strong>On-line Promotion</strong>…The stylish <a href=”http://www.onewool.com”>ONEWOOL</a> gallery has signed up some of the wool industry’s biggest names and brought them together in a virtual gallery providing a one-stop window for wool interiors The aim is to have a central point that helps retailers and consumers to find wool products easily. Each brand has a click and connect wool window, that takes visitors directly to their website and products.
<strong>Wool i-Book</strong>…The new fibre-fact Wool i-book is available to registered retailers to use in-store on their phones and tablets. This simple, condensed wool assets guide, takes a close-up view of wool fibre and its incredible natural performance.
<strong>Showroom – Promotional Products</strong>…A comprehensive POS programme featuring the new Green Sheep branding and core messages has been developed and is available to retailers. Offering whole wall installation visuals, showcards and postcards, there is plenty to ensure profile for wool in the showroom.
“Wool has so many impressive assets but we believe the ‘Stronger, Smarter, Safer’ theme encapsulates them all. We have developed a very solid message and a strong promotional offering for the retail and design community, which costs them nothing, supports their business and helps them promote their real wool products effectively.” Bridgette Kelly, Interior Textiles Director of the Campaign for Wool said.
The Campaign for Wool was initiated by His Royal Highness The Prince of Wales and launched in 2010 in the UK. It is supported by sheep farmers, manufacturers, retailers, consumers and wool lovers across the globe. Its simple agenda is to encourage greater understanding and use of real wool and its many natural and sustainable assets. In five years it has spread from the UK to fifteen countries internationally, has attracted millions of social media followers and in 2014 achieved media coverage valued at nearly $50million. Funded by the leading wool grower organisations of the world, the Campaign for Wool has a long-term agenda to maintain a high profile for wool as the superior natural fibre and works in partnership with wool industry partners globally.