Q&A with Jaggad
After successfully launching Merino wool into its SS14 collection, Australian sports apparel and lifestyle brand Jaggad returns with a Merino wool-rich AW15 line, which fuses function and performance with style.
1. Please tell us a little about yourselves and how your day to day life involves wool.
We are an Australian performance brand, incredibly proud to be designing with Australian Merino wool. It allows us to produce what we hope will soon be the highest valued training garments on the market. Each day we work on developing and selling our brand, with wool being a vital part of the communications plan.
2. What does the Campaign for Wool mean to your brand?
Given that we are a very new brand with a new direction we are thrilled to be a part of a campaign supported by so many other amazing Australian brands utilizing wool. This campaign will see the end consumer educated about a fibre that should exist in every wardrobe.
3. How does using woollen cloths differ to man-made materials?
We love the performance qualities of wool. It keeps you cool in hot climate and warm in cold. It breathes, holds shape, retains moister, is odourless and most importantly is a NATURAL fibre. To have a natural alternative to synthetic fibres is of vital importance in assisting with sustaining a healthy earth.
4. Why is it important to support initiatives such as the Campaign For Wool?
Wool has been a part of our culture for many many decades and its an important part of the Australian DNA. We need to continue to educate and showcase this amazing fibre and the benefits it can have when applied to an active or every day lifestyle.
5. How does wool inspire your design/merchandising team?
Wool gave Jaggad a point of difference in a very saturated and competitive market. We are lucky our product is endorsed by some of Australia’s greatest sports icons who are often challenging our design team to produce fashionable, functional and reliable sportswear.
6. What lies at the heart of your brand?
We are proud to be an Australian company. Using Australian wool adds to our story. Our brand is all about supporting the athlete with beautiful and durable garments. Jaggad athletes commit to routine, yet still walk away and enjoy a healthy well balanced life (e.g. a few beverages to offset the hard work).
7. How would you describe your brand in 3 words?
Fashionable. Functional. Performance.
8. What is your favourite woollen item from your latest collection and why?
The Merino Perform muscle tank (best seller). It integrates fashion with high performance.
9. What’s your ideal winter outfit from your current collection?
Long-sleeve thermo cool merino performance tee teamed with our fashion-forward printed tights
10. Why do you love working with wool?
All the reasons above. As mentioned previously, Merino is a huge part of our identity and allows us to continue to produce the best product on the market. We are incredibly proud of our brand and hope to one day have a global prominence as Australia’s leading performance wear.