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Fibre of Football


The deep and ongoing connections between Australia’s natural fibre and Australia’s native game are being celebrated through the Fibre of Football campaign.

From shearing sheep at the MCG, finding the greatest team to have worked with wool through to the first range of woollen AFL supporter gear for many years, the campaign has attracted attention from country and city alike.

AFL stars such as Nat Fyfe and Tom Hawkins have shared their country roots through exclusive videos.



The AFL’s Most Valuable Player, Fremantle’s Nat Fyfe, takes us back to Lake Grace in WA where he explains how the country keeps him balanced and grounded. As a Fibre of Football ambassador, discover why his country origins influenced the way he plays Australia’s game.



Join Tom Hawkins on his family property ‘Springfield’ in the NSW Riverina and gain insight into the upbringing of one of Australia’s greatest sports stars. In an exclusive behind-the-scenes film, we learn how the champion Geelong full forward used to practice his kicking skills through a small vent into the farm’s woolshed – a technique he still uses on the field today.




For the first time in decades, all AFL clubs are selling official AFL licensed Australian wool products including a range of 100% Merino wool retro-style supporter jumpers, scarves, beanies and gloves, which can be traced back to the proud woolgrowers who grew this fine fibre.



Here at the Campaign for Wool, we love hearing about the resurgence of knitting, and the Fibre of Football campaign has made it easier than ever to learn the art of knit one purl one. The official AFL Easy Knit Kits allow you to knit your own beanie or scarf in 100% Australian wool and in your team colours.


Supporter gear and Knit Kits are available online at


More information at

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