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First tailor and weaver partnerships announced for ‘Sheep on the Row’

Monday 5th October sees the return of sheep to Savile Row as the Campaign for Wool stages the biggest event the street has ever seen: Over 200 metres of the finest cloth, 80 metres of grass pasture, 60 sheep, 25 models, 25 bespoke menswear outfits, 25 tailoring houses from Savile Row, The West End and The City of London, 28 weavers and merchants, two specially constructed wool sheds and a sheepdog!

Over the next 3 weeks we’ll be shining the spotlight on the tailoring houses and weavers and merchants who have partnered to create the bespoke looks being shown on the day.

The Woolmark Company’s Wool Lab A/W 15 / 16 key trends

Firstly three key trends from The Woolmark Company’s Wool Lab A/W 15 / 16 trend sourcing guide were identified and these formed the creative brief to the partners who then jointly chose one theme to base their outfit on.


This theme speaks for itself, Savile Row is the spiritual home of menswear, an industry now worth £14bn a year globally, and the Bespoke trend is intended to showcase the finest worsted cloth available.


This theme is an unusual departure for many of the participants, being much more focused on a rugged, outdoors look comprised of textures, chunky knitwear and a mixture of worsted and woollen cloth, including tweed.  Fine merino next to skin and wool shirting also features.


Layered fabrics sit alongside tweed, worsted cloth and wool shirting in this trend inspired by the global outlook of the Savile Row man.

Tailor + Weaver partnerships

We are delighted to announce the first of our Tailor + Weaver partnerships as follows:

Anderson & Sheppard + Holland & Sherry

Royal Warrant holder Anderson & Sheppard has been dressing The Campaign for Wool’s Patron, His Royal Highness The Prince of Wales for 10 years and the world’s most elegant men since 1906, they offer a traditional bespoke service tailored to the individual client.  Their partner for this event is Holland & Sherry, the internationally renowned merchants of fine cloth, established in 1836.

Together Anderson & Sheppard and Holland & Sherry will be creating a look inspired by the Icelandic theme.

Chittleborough & Morgan + Loro Piana 

Chittleborough and Morgan are traditional Savile Row tailors and are partnered with Loro Piana, the Italian luxury house, renowned their extraordinarily fine worsted cloth.  Together they have created a look inspired by Bespoke.

Chris Kerr + Abraham Moon & Sons

Chris Kerr is a bespoke tailor based on Berwick Street in London’s Soho.  His partner for this project is Abraham Moon and Sons, renowned woollen weavers based in Guiseley, West Yorkshire, the heartland of the British wool industry and together their outfit is inspired by the Traveller trend.

Connock & Lockie + Taylor & Lodge

Connock & Lockie are traditional bespoke tailors based in Lambs Conduit Street, London.  Their partner manufacturer is Taylor & Lodge, Huddersfield based weavers of fine worsted cloth and together they are producing a look from the bespoke story.

Davies & Sons + Dashing Tweed

Davies & Sons are Savile Row tailors and exponents of the English Cut, working with Dashing Tweeds, a weave based menswear company creating modern urban textiles, they will create a look inspired by the traveller story.

Dege & Skinner + Fox Bros & Co

Dege and Skinner are a family owned and run Savile Row tailors and are founding members of the Savile Row Bespoke Association.  Royal Warrant holders, they have been dressing members of the Royal family since 1856.  Working with Fox Brothers & Co, the Somerset weavers who supply numerous global brands with high end flannel that’s been worn by the likes of Edward VII and Cary Grant they will be dressing their model in a look from the bespoke story.

Denman & Goddard + Hield Bros

Denman and Goddard are tailors and shirtmakers based just off Savile Row and amongst its many clients provides the uniforms for Eton College.  They have chosen to work with Hield Bros, a Bradford based weaver specialising in fine worsted cloth for menswear and luxury interiors and will be producing a look from the bespoke story.

Dunhill + Escorial

Dunhill is a luxury global brand synonymous with British style producing bespoke and ready to wear, accessories and leather goods. Dunhill are partnered with Escorial, weavers of the finest wool cloth made from the Escorial sheep – a rare breed that produces an incredibly soft and luxurious wool known for its drape and handle.  Together they are producing a look from the traveller story.

Ede & Ravenscroft + Dormeuil

Ede and Ravenscroft are based on Chancery lane and SavileRow, London.  They supply ceremonial robes for all occasions, dress the judiciary (including providing handmade wigs) and ensure that students from all over the world look their best at graduation ceremonies.  From Kings to Presidents, Hollywood to connoisseurs, Dormeuil cloth has been worn by the world’s elite for over 170 years.  Dormeuil’s luxury cloth is designed and manufactured in England, using traditional methods that are blended with the very best of modern technology.  Their chosen look comes from the bespoke theme.

Edward Sexton + Marzotto

Edward Sexton is a Savile Row tailor with a reputation for dressing the International jet-set in his signature style.  From the 60’s to the current day, celebrities including Mick Jagger, Mark Ronson, Kate Moss and The Beatles have adopted the tight silhouette and wide lapels Sexton is renowned for.  Marzotto is an Italian textile group who in the past 136 years has built a global business supplying cloth on every continent to mens and womenswear luxury brands looking for Italian flair and quality.

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