To celebrate the sixth anniversary of our annual ‘Wool Week’, taking place from 5th – 11th October, an ensemble cast of sheep and other farm animals star in a series of short videos to celebrate the unique and natural qualities of wool. We’re honoured to introduce our final film in the series of three, No Sweat!
‘No Sweat’ features Graham the sheep putting human gym bunnies through their paces. We know the secret to what makes Graham so ‘incrediwool’. Natural, breathable and durable – stay cool with wool.
‘Wool, is seriously durable’.
Wool clothing is extremely breathable and less prone to clamminess. In contrast to synthetics, wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold and cool when the weather is hot.