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Wool Fusion – A Week Long Celebration of Wool, Colour and Collaboration

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

Wool Week’s major event Wool Fusion attracted much attention and plenty of  interest.  Colour was the uniting theme that saw fashion, photography, fabric, flooring, furnishings and film displayed in a curated celebration of natural wool.

Based at 35, Baker Street, the event benefited from a central London location near to many of the leading stores that participated in the Campaign’s retail platform.  Within five minutes walk were special woolly promotions run by Marks and Spencer, John Lewis and Jack Wills as well as many others.

Wool Fusion intended to bring the story of wool’s stunning versatility to the visitor in a gallery-esque format which allowed individual pieces to really shine and to encourage people to appreciate the incredible diversity and many performance benefits of wool.

Let’s take a walk through our Wool Week showcase …

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

Carpet was a real show-stopper…

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

Take a look at the way we gave wool carpet eye level appeal with a unique room divider!

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

And our fabulous collaborative stair carpet  set against our ‘wool hanging’!

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

Colour and pattern looked brilliant in this clever vignette with our stunning wool tapestry  as the backdrop.

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

And we had wool rugs that were just so fabulous you just have to hang them on the wall!

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

 

Those ‘must-have’ sofas created quite a stir and lots of beautiful throws, cushions and accessories made it on to the Christmas wish list!.

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

People loved the lighting – wool makes light so much softer and more interesting!

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

And so many people reached up to stroke our wool horse – it was almost as if he was real!

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

The Harris Tweed chair in the Cat’s Cradle captivated everybody as they tried to work out how it was made but that seat was for display only!

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

 

Wool Fusion fashion gave us a taste of what you can wear in wool this season and our partners included some of the leading fashion brands and a  a diverse display of active wear.

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Gorgeous print on wool…

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The perfect winter woolly!

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…and we had a really fun display that looked at why wool is not just pretty but is actually perfect for babies and young children.

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

General view of the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

All in all the reaction to Wool Fusion was really FAB – as our woolly-lollipops show perfectly!

General view of members of the public enacting with the exhibition space for Wool Fusion / Wool Week PRESS ASSOCIATION Photo. Picture date: Monday October 09, 2017. Photo credit should read: Steven Paston/PA Wire.

The Wool Fusion expanded story looks at the collaborations and products on display with all the contact information for each company – click on the link below to find out about all our brilliant Wool Fusion partners and a read more information on those fabulous Fusion stories too –  Wool Fusion 2017

Look out for our special Wool Fusion Accessories blog coming soon!

 

Wool Fusion Event Images – Steven Paston/PA wire

Fashion Imagery – Photographer: BARTEK SZMIGULSKI Fashion: Kamran Rajput
Concept: Visual Talent
Models: Anna and Elliot Meeten at MODELS 1

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