The Wool Beach Lodge
This Summer, The Campaign for Wool will create a Wool Beach Lodge on Porthtowan Beach in Cornwall from 4th – 13th July. The interactive pop up will be home to an exciting programme of events and activities showcasing the versatility of wool during the British transeasonal climate. The Lodge will highlight the latest developments from leading brand partners in the worlds of interiors, sport performance and casual fashion, highlightingwool’s role in the next generation of renewable fibre products.
Visitors and holidaymakers will be able to sit and enjoy the lodge or take part in a range of summer beach activities including surfing, yoga, wool workshops and beach movie screenings all hosted by Campaign for Wool supporters, as well as an exclusive hike with author and survival expert, John Hudson. Additional activities including beach litter clearing will also feature on the programme highlighting the eco-friendly nature of wool, which biodegrades in the land and ocean to reduce waste and help the planet.
In addition to outdoor programming, The Campaign for Wool has collaborated with its brand partners to deck out the Lodge with wool furniture courtesy of Tetrad and Solidwool, along with wool furnishings from labels including Abraham Moon & Sons, AW Hainsworth, Thermafleece, Alternative Flooring and Brintons, through to The Wool Room, Luna Textiles, Harris Tweed Hebrides, Moorswood, Jessica Dance, Raeburn Design, CDBDI and Margo Selby
The Lodge will also house next generation products and performance wear from the likes of Finisterre, Core Merino, APL, Icebreaker, Outerknown and Devold, with apparel brands including Wool & Prince, McNair, Anderson & Sheppard, Armadillo Merino, Dashing Tweed, Smalls, Celtic & Co, Sheep INC, Brora, Glenbrae and Johnstons of Elgin also displaying pieces within the space.
“We are pleased to introduce the Wool Beach Lodge and our programme of summertime events which shows off the innovative nature of wool in sporting apparel and equipment, and where better to do it than the beautiful Cornish countryside.” says Peter Ackroyd, COO of The Campaign for Wool. “There is a real misconception that wool is purely associated with cooler seasons and warming benefits, however through this exciting launch, the Wool Beach Lodgewill showcase the versatility of wool and establish it as a transeasonal textile.”