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Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at our global calendar to see where Wool Week travels to next.

News

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Wool Week Amsterdam

The Tweed suit by Chanel, the pea coat, the Dutch fishermen gansey or the “Nieuw Leids Laken” of Museum De Lakenhal, wool has felt at home in the Netherlands for centuries. To highlight the unique benefits of wool from November

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Wool Week arrives in Antwerp with sheep on the Meir

The Campaign for Wool’s flock is growing! Tuesday 21 October saw the opening of the first-ever Wool Week in Antwerp, Belgium. A flock of sheep appeared on the Meir, the main shopping street of Antwerp. And accompanying the sheep was,

Wool Week Antwerp 2014

Wool Week Antwerp

The main highlight of this Wool Week will be an exhibition at WM Gallery, Wolstraat 45 in Antwerp (23 until 30 October). The exhibition will show special made wool objects by Belgian creatives Christian Wijnants (winner of the International Woolmark

Blog

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Nanna van Blaaderen @ De Bijenkorf

The Campaign for Wool caught up with Dutch designer Nanna van Blaaderen in the lead up to Wool Week Amsterdam, to find out about her true love for Merino wool which, as we discover, is in her blood. During Wool

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Nanna van Blaaderen @ De Bijenkorf

The Campaign for Wool caught up with Dutch designer Nanna van Blaaderen in the lead up to Wool Week Amsterdam, to find out about her true love for Merino wool which, as we discover, is in her blood. During Wool

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WOOL WEEK BERLIN: BRINGING TOGETHER ART AND WOOL

WOOL WEEK BERLIN BROUGHT TOGETHER ART AND WOOL From the 20th to the 25th October 2014, Berlin experienced its 4th annual Wool Week, a varied and extensive program of workshops, exhibitions and events around wool in the Bikini Berlin Concept

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AEG shows the safe drying of your wool garments

Tumble dry even your hand-wash woollen garments! With AEG AbsoluteCare™ System dryers, you can be sure even your woollens are extra safe. In collaboration with The Campaign for Wool, Weekend.be and Tommy Hilfiger, AEG performed a live test with their

Events

Wool Week Amsterdam 2014

3rd of November 2014 - 9th of November 2014

Fleece to Fibre: The Making of the Large Tree Group Tapestry

29th of October 2014 - 14th of February 2015