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Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at our global calendar to see where Wool Week travels to next.

News

Berlin Wool Week - News.001

Wool Week arrives in Antwerp with sheep on the Meir

The Campaign for Wool’s flock is growing! Tuesday 21 October saw the opening of the first-ever Wool Week in Antwerp, Belgium. A flock of sheep appeared on the Meir, the main shopping street of Antwerp. And accompanying the sheep was,

Wool Week Antwerp 2014

Wool Week Antwerp

The main highlight of this Wool Week will be an exhibition at WM Gallery, Wolstraat 45 in Antwerp (23 until 30 October). The exhibition will show special made wool objects by Belgian creatives Christian Wijnants (winner of the International Woolmark

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MoMu Now – Exhibition on Belgian designers in the ModeMuseum Antwerp

The exhibition “MoMu Now” shows 100 silhouettes and fashion accessories from the recent acquisitions by the Antwerp Modemuseum. About a third of the silhouettes contain wool as a fabric, non-woven or knit. Generally in 100%, sometimes in a blend with

Blog

Creatuft Malta hoge resolutie

WOOL CARPETS FROM BELGIUM – CREATUFT N.V.

The region of West-Flanders in Belgium, traditionally is globally very important when it comes down to the manufacturing of carpets. The Campaign for Wool has been talking to Creatuft N.V., one of Belgian’s leading wool carpet manufacturers in Kuurne. Can

Creatuft Malta hoge resolutie

WOOL CARPETS FROM BELGIUM – CREATUFT N.V.

The region of West-Flanders in Belgium, traditionally is globally very important when it comes down to the manufacturing of carpets. The Campaign for Wool has been talking to Creatuft N.V., one of Belgian’s leading wool carpet manufacturers in Kuurne. Can

Woolweek - HIGH RES 093 Sanne De WolfEDITED

Wool Week Belgium : Sanne De Wolf @ Graanmarkt 13

During Wool Week Belgium you can visit at the Graanmarkt 13 Gallery an exhibition showing rugs by Sanne De Wolf in cooperation with Berber woman. The exposition will be depicted by Bob Verhelst. Meet Sanne when you visit the store

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Q&A with Christian Wijnants

Christian Wijnants won the International Woolmark prize 2013, which meant a big breakthrough on many levels. His brand has gained a lot of recognition and exposure all over the world. Today, his label is sold in some of the world’s

Events

Wool Week Belgium 2014: Childrens Workshop at Veritas

25th of October 2014 - 31st of October 2014

Wool Week Belgium: Sanne de Wolf @ Graanmarkt 13

25th of October 2014 - 30th of October 2014