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Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year, The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at the highlights from Wool Week 2014.

News

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Campaign for Wool and Yauatcha collaborate to celebrate Chinese New Year, The Year of the Sheep

This February sees Michelin-starred Chinese dim sum teahouse Yauatcha, by the internationally acclaimed Hakkasan Group, celebrate Chinese New Year by forming an exclusive collaboration with global endeavour The Campaign for Wool. The brands will transform the restaurant by designing a

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Surfaces 2015

The Green Sheep Promotes Real Wool as Stronger…Smarter…Safer ‘Stronger…Smarter…Safer’ is the central theme launched by The Campaign for Wool at Surfaces this year.  The Campaign for Wool’s popular Green Sheep promotion places the core benefits of real wool at the heart of

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Thermafleece Natural Insulation at Ecobuild 2015

Thermafleece is one of the most established and fastest growing brands in the sustainable building products sector. They will be showcasing their full range of sustainable building insulation at Ecobuild 2015 alongside the Campaign for Wool and The British Wool

Blog

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Q&A with Designer Jeff Griffin

Designer Jeff Griffin began his fashion career at the prestigious Central Saint Martins College of Art, he spent his early working years in Milan then came back to England to set up his own company, Griffin Laundry, in 1994. The

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Q&A with Designer Jeff Griffin

Designer Jeff Griffin began his fashion career at the prestigious Central Saint Martins College of Art, he spent his early working years in Milan then came back to England to set up his own company, Griffin Laundry, in 1994. The

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ELLE Rising Star Design Award winner, Tamara Chérie Dyson

A love of mohair and lamb’s wool sparked the winning design collaboration between Tamara Chèrie Dyson, the 2014 ELLE Rising Star Design Award winner, and Stephanie Bentum – owner of Krafthaus and 2014 Campaign for Wool participant. Tamara used a

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Agi & Sam in Glamcult magazine

This week the Dutch magazine Glamcult has published an article on designer duo Agi & Sam. The Campaign for Wool has asked them questions on their label and use of wool. Please tell us a little about yourselves and how

Events

Fleece to Fibre: The Making of the Large Tree Group Tapestry

29th of October 2014 - 14th of February 2015

The Year of the Sheep at Yauatcha Soho, in collaboration with The Campaign for Wool

2nd of February 2015 - 28th of February 2015

Design Indaba Expo 2015

27th of February 2015 - 1st of March 2015

EcoBuild 2015

3rd of March 2015 - 5th of March 2015