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Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year, The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at the highlights from Wool Week 2014.

News

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The Campaign for Wool 2014

In the fifth year of the Campaign for Wool, the awareness initiative took the message of wool to an even wider audience with global Wool Weeks making the biggest impact to date. Take a look back as the Campaign for

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Wool Week Amsterdam

The Tweed suit by Chanel, the pea coat, the Dutch fishermen gansey or the “Nieuw Leids Laken” of Museum De Lakenhal, wool has felt at home in the Netherlands for centuries. To highlight the unique benefits of wool from November

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Wool Week arrives in Antwerp with sheep on the Meir

The Campaign for Wool’s flock is growing! Tuesday 21 October saw the opening of the first-ever Wool Week in Antwerp, Belgium. A flock of sheep appeared on the Meir, the main shopping street of Antwerp. And accompanying the sheep was,

Blog

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ELLE Rising Star Design Award winner, Tamara Chérie Dyson

A love of mohair and lamb’s wool sparked the winning design collaboration between Tamara Chèrie Dyson, the 2014 ELLE Rising Star Design Award winner, and Stephanie Bentum – owner of Krafthaus and 2014 Campaign for Wool participant. Tamara used a

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ELLE Rising Star Design Award winner, Tamara Chérie Dyson

A love of mohair and lamb’s wool sparked the winning design collaboration between Tamara Chèrie Dyson, the 2014 ELLE Rising Star Design Award winner, and Stephanie Bentum – owner of Krafthaus and 2014 Campaign for Wool participant. Tamara used a

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Agi & Sam in Glamcult magazine

This week the Dutch magazine Glamcult has published an article on designer duo Agi & Sam. The Campaign for Wool has asked them questions on their label and use of wool. Please tell us a little about yourselves and how

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Wool Pop-up shop in Amsterdam

On Saturday November 8th, a Wool Pop Up Shop took place in Pistache Amsterdam. On display was Oliver the Ram and Anne-Claire Petit’s new 100% Merino wool toy sheep; hand-crocheted by women living in countryside villages of Northern China who

Events

Fleece to Fibre: The Making of the Large Tree Group Tapestry

29th of October 2014 - 14th of February 2015