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Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year, The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at the highlights from Wool Week 2014.

News

Prince Charlies

Royal Recognition for Cumbria’s Iconic Herdwick Breed Craft, Community and Culture Unite in Lakeland Celebration

HRH The Prince of Wales visited the Rheged Centre near Penrith, attending a reception of upland farmers, wool campaigners, chefs and children of farming families—all connected to the iconic Lakeland breed of sheep, The Herdwick. The visit recognised the importance

Cape town wool week

Cape Town Wool Week

Wool Week Cape Town celebrates ideas, new creations and the infinite possibilities of wool.  Fashion, décor, design and architectural uses of wool showcased through weeklong celebration at V&A Waterfront. April Visitors to the V&A Waterfront can look forward to a fusion

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Campaign for Wool and Yauatcha collaborate to celebrate Chinese New Year, The Year of the Sheep

This February sees Michelin-starred Chinese dim sum teahouse Yauatcha, by the internationally acclaimed Hakkasan Group, celebrate Chinese New Year by forming an exclusive collaboration with global endeavour The Campaign for Wool. The brands will transform the restaurant by designing a

Blog

The Prince of Wales meets the Young Farmers  of Cumbria

Royal Recognition for Cumbria’s Iconic Herdwick Breed: Craft, Community and Culture Unite in Lakeland Celebration

HRH The Prince of Wales visited the Rheged Centre near Penrith, attending a reception of upland farmers, wool campaigners, chefs and children of farming families—all connected to the iconic Lakeland breed of sheep, The Herdwick. The visit recognised the importance of

The Prince of Wales meets the Young Farmers  of Cumbria

Royal Recognition for Cumbria’s Iconic Herdwick Breed: Craft, Community and Culture Unite in Lakeland Celebration

HRH The Prince of Wales visited the Rheged Centre near Penrith, attending a reception of upland farmers, wool campaigners, chefs and children of farming families—all connected to the iconic Lakeland breed of sheep, The Herdwick. The visit recognised the importance of

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Q&A with Vixy Rae on behalf of Walker Slater

We had the pleasure of talking with Vixy Rae, Designer and Brand Manager at Walker Slater just last week. They create fabrics and styles that are constantly improved upon to keep its relevance today, whilst striving to retain the heritage and integrity

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Design Indaba 2015

Cape Wools SA provided a platform for South African Designers working in wool, to exhibit at the Design Indaba Expo, during the past week. The expo forms part of the Design Indaba conference, held annually in Cape Town for the

Events

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