We often forget that wool has dressed people throughout the ages – and throughout time it has also developed into a soft, luxurious fabric that is suitable for any occasion and any climate.
The advantages of wool as a fabric are many – it's warmer in winter but cooler in summer; it holds its shape better than synthetics and it's longer-lasting. It is also fully biodegradable – a garment made of 100% wool will, at the end of its very long life, biodegrade but synthetics can linger in landfill for years.
Together with the UK's leading wool weavers, spinners, fashion houses, department stores and designers have already signed up to support The Campaign for Wool, recognising and supporting the views of our patron, HRH the Prince of Wales.