international events
international wool week
TOKYO - 3 OCTOBER
The British Consulate in Tokyo is hosting a reception with a difference on the morning of 3 October. The lawns are set to fill with a flock of grazing sheep followed by a fashion show exhibiting the season’s best wool designs for men and women. Throughout the rest of the city, retailers such as Isetan, Paul Smith, DAKS and Margeret Howell will celebrate the week’s opening event with in store displays showcasing new wool wear.
BERLIN - 4 OCTOBER
Wool Modern is the groundbreaking exhibition first launched at London’s own Wool Week on 7 September. Now the exhibition arrives in a new location to take over the Galeria Kaufhof store at the Alexanderplatz in Berlin. Demonstrating the pleasing aesthetics, environmental sustainability and technical uses of wool, the exhibit will see fashion pieces from Mark Fast and Paul Smith as well as interior design from Laurent Hongisto, Johanna Richter, Isabel Berglund and Britta Teleman.
AMSTERDAM - 5 OCTOBER
The grandiose Maison de Bonneterie department store in Amsterdam will reflect International Wool Week. As well as the city centre branch, the store located at The Hague will continue a showcase international fashion brands as well as the most exciting up-and-coming designers such as award winning fashion designer Magnus Dekker – all working with wool. A special window display will be installed by the students of Individuals at AMFI with a suit made with woollen fabric of Dormeuil.
Dressed in a woollen outfit by fashion designer Hans Ubbink, the famous Dutch musical star Jim Bakkum will go into bed and “under the wool”. Take your picture together with Jim, post it on Twitter with Tweet @good2be.nl and have the chance to win a lambs woollen Lyle & Scott sweater – all the while learning how you can sleep better with wool!
MADRID - 6 OCTOBER
Celebrated designer Estrella Archs will create a surreal and magical showcase titled Avenue of Wool on Madrid’s Serrano street, themed around a heaven and earth motif. The event emphasizes how wool’s natural qualities start within the earth and will one day return there. In the city’s Salamanca district, retailers such as Roberto Verino, Zara and El Corte Inglés will celebrate wool in stores.
OSLO - 10 OCTOBER
The Norwegian capital will be promoting the origins of wool with a sheep-shearing event held next to the Parliament Building. Throughout the city, a ‘woolly trail’ will see designers including Cecilie Melli, Kara Traa, and Tine Solheim showing off the fibre’s versatility in installations and shop fronts. Elsewhere, wool products will be for sale at a special pop up shop within Steen & Strøm, Norway’s largest department store.
