Innovative, versatile and resilient, woollen carpet provides the perfect mix of natural performance, strength and comfort and is the perfect companion to a healthy home.

“Wool has been used for centuries in carpet manufacturing and is still recognised as the best fibre for use in carpet.”

So affirms Carpet Foundation CEO Andrew Stanbridge, who is co-ordinating Campaign for Wool activities on behalf of the UK carpet industry.

Making up 75 per cent of all British wool, the UK carpet industry is giving its full support to the Campaign. Point of Sale material made exclusively for the carpet industry has been designed and produced and will be displayed by 2000 retailers across the country. On top of this the UK manufacturers are also throwing their support behind the Campaign for Wool.

Thanks to the Campaign, wool is now getting back into a position where farmers are taking a proper interest in it and the end user is getting a better product – a product which gives a feeling like no other, especially when under foot.