the campaign

wool in your environment

artisan

Wool has long been appreciated and used by artisans and specialist knitting and craft industries both large and small. In this world, wool inspires passion, provenance, loyalty and increasingly is a positive force for social networking. Knitting has become a strong trend which spans many generations but is finding increasing appeal with young people and professionals.

There are spinners, weavers, felt and crochet enthusiasts all over the world, ensuring that the art and beauty of wool is maintained from one generation to the next. Many local craft shops and craft communities are active in promoting wool and generate interest, innovation and support with clubs, knit-ins, events and craft fairs.