carpets & rugs

Benefits of wool rich carpets

Carpet provides that very special welcome and a wool rich carpet gives unbeatable luxury, combining softness with durability. For discerning consumers and prestigious contract installations, a blend of at least 80% wool is the preferred choice. Wool rich carpets grace some of the most prestigious locations and homes in the world – and it is no wonder considering the benefits of wool rich carpet.

Resilience

It does not flatten in wear. Its natural crimp gives it a resilience that enables it to recover quickly from compression caused by furniture and foot traffic.

Durability

It wears very well.

Appearance Retention

It looks good for longer.

Luxury

It is naturally soft and warm and comfortable underfoot.

Sound Impact

sound is significantly reduced as it is absorbed.

Insulation

An excellent thermal insulator, heat loss through the floor is significantly reduced as is heat loss from one’s feet so improving energy efficiency.

Air Quality

Humidity and airborne toxins are absorbed so indoor air quality is greatly improved.

Fire Safety

Naturally fire retardant, it does not support combustion.

Safety

Soft and forgiving, it has high slip resistance , cushions falls and reduces the potential for injury.

Environmental Properties

It is a natural product, grown on sheep grazing in open countryside. It is also a sustainable raw material as well as being biodegradable.

Flexibility

Easy to dye, it produces high colour definition and lustre. It can also be blended with synthetic fibres to enhance durability.

Maintenance

Wool is naturally ‘soil hiding’ and so appears cleaner.

Health

Airborne dust is reduced and allergens trapped prior to removal by routine vacuum cleaning.