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Brora x Wool Week Jumper

To mark the Campaign for Wool’s annual Wool Week, luxury Scottish wool, cashmere and fashion brand Brora worked with university students to create a limited-edition wool jumper. Brora have been always keen supporters of the Campaign for Wool and their


The Campaign for Wool and the Wool Carpet Focus Group have come together to highlight the many natural attributes and benefits of wool flooring. Carpets and rugs from some of the leading wool floor companies have been aesthetically pieced together

Wool Week 2021 – One Month to Go…

We are pleased to announce that Wool Week will take place from 4 to 31 October. The annual Wool Week has, in recent years, been extended to cover a longer period in the Autumnal wool season, and whilst we should

John Lewis is launching a new mattress range that uses 100% traceable, sustainably sourced wool from Waitrose farmers in the UK

John Lewis, in partnership with suppliers Hypnos, H.Dawson and Dalehead,* is launching a new range of mattresses** this week that, for the first time ever, will be made with wool provided by Waitrose sheep farmers. Once a highly valued commodity


The Yorkshire Shepherdess, Amanda Owen, swaps the Yorkshire Dales for the day, to drive sheep over the river Thames, re-enacting an ancient tradition in support of the Worshipful Company of Woolmen’s Charitable Trust and Lord Mayor’s Appeal. Photo: courtesy Yorkshire Agricultural

BBC Countryfile – Listen to what’s being done to raise the profile of this fantastic natural fibre

Aired on Sunday 11th July on the BBC’s Countryfile, The Campaign for Wool’s COO Peter Ackroyd met with Adam Henson, Cotswold Farm Park & BBC Countryfile Presenter to discuss the issues wool has faced due to Covid and highlighted a

Trace the wool you sleep on…

Traceability and the provenance of products are becoming increasingly important to an ever more socially and environmentally conscious consumer. To meet this growing demand British Wool are launching a new 100% traceable wool scheme that traces the origin of the

Terra Carta – For Nature, People & Planet.

As part of the Sustainable Markets Initiative, HRH The Prince of Wales, announces the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector. HRH The Prince of Wales’s urgent appeal comes as HRH marks