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The Incrediwools: Smalls

Meet Incrediwools Cat and Emma, two friends who live in the UK but hail from New Zealand. Frustrated with not being able to find the right woolly products for their children, they decided to launch their own company in July 2014. Smalls

Thank Ewe to Our Sheep on The Row Partners!

Image Luca Meneghel British GQ, Murdock London, Globe-Trotter, 25 tailors and 28 wool manufacturers and merchants joined us on Savile Row yesterday as wool played the starring role in a celebration of luxury menswear that launched Wool Week 2015.  Whilst

The Sheep of the Year Awards

To celebrate the sixth anniversary of our annual ‘Wool Week’, taking place from 5th – 11th October, an ensemble cast of sheep and other farm animals star in a series of short videos to celebrate the unique and natural qualities

The stage is set for UK Wool Week

Image Robert Fairer The Campaign for Wool launched Wool Week 2015 in style yesterday as the tailoring houses of Savile Row joined two flocks of sheep in celebrating the best of natural, renewable and biodegradable wool. The day started with an

Wool Week UK is here!

Our most anticipated week of the wool-calendar is almost upon us! Here’s what’s happening around the UK during Wool Week, which kicks off Monday 5th October: Savile Row – Sheep on the Row To mark the official launch of Wool

The Incrediwools: Finisterre and Lesley Prior

Tom Kay founded cold water surfwear brand Finisterre in Cornwall in 2002 with an emphasis on technical know-how, high performance levels and sustainability. Nine years ago the company contacted Devon-based Lesley Prior, who had recently acquired a flock of Bowmont Merino sheep,

Say hello to Braaad Pitt!

To celebrate the sixth anniversary of our annual ‘Wool Week’, taking place from 5th – 11th October, an ensemble cast of sheep and other farm animals star in a series of short videos to celebrate the unique and natural qualities