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Tour de Wool Antwerp 2014 (Shopping in the city of Antwerp and online)

1. Morrison, Nationalestraat 20 We are an Antwerp based knitwear brand, since 1981 we have been producing quality knitwear in Scotland and in 2009 we launched our new label Howlin (Scottish slang for smelly). The way of manufacturing remains traditional

Tweed Tea Party Recap

Yesterday marked the end of Wool Week 2014 in London, in order to celebrate an all round fantastic week of exhibitions, promotions, competitions and workshops, The Campaign for Wool hosted a Tweed Tea Party! The gathering was lovely and intimate,

CFW x Bugaboo Giveaway

To celebrate #woolweek, Bugaboo, Woolmark and The Campaign for Wool are offering an incredible chance to win a Bugaboo Wool Collection set, consisting of a blanket, seat liner and mattress cover. The total prize value is over £200 and it could all

Wool Collection: Fashion Innovation

The Campaign for Wool has partnered with celebrated stylist Anna Foster to showcase the versatility of wool within fashion. Anna has handpicked an eclectic selection of pieces from established and upcoming designers across the globe to supplement the Wool Collection: Fashion. The

What to wear to take your knitwear up a notch (or 10)? Guest post by Motilo

The Campaign for Wool speaks to Motilo for the ways and wears of winter knits this season. We know it’s not cold enough yet – but nothing shifts our minds into new season mode like a wicked winter knit. Hence


CASE STUDIES 1.Welche Rolle spielt Wolle für Sie ganz persönlich in Ihrem Leben? Wir sind von Kindestagen an mit Wolle in Berührung gekommen, selbst gestrickte Pullis, Mützen, Schals, wärmende Decken. Die Erinnerung daran, schwingt immer irgendwie mit, wenn man in Berührung mit

Q&A with Cheryl from Stansborough

The Campaign for Wool were lucky enough to catch up with the team at Stansborough to discuss how wool has become integral to the brand. Stansborough’s unique flock of ‘Stansborough Greys’ have been used to costume many of the main characters

The Harris Tweed Ride Edinburgh

To coincide with the launch of Wool Week last Sunday (October 5th 2014) and the inaugural Wool Ride, Edinburgh’s Harris Tweed hosted their own version of the Tweed Ride. Photography Stewart Bryden / Guests set off from Harvey Nichols in