No5 Savile Row – Wool Month
The Campaign for Wool comes together with its Supporters to celebrate Wool Month 2022, highlighting the many natural attributes and benefits of wool and helping to spread the word about its unassailable environmental credentials. Wool is widely recognised as one of the most sustainable and versatile fibres in the world and as relevant to the very fabric of society today as it has ever been – whether for personal attire, in the home, or for its many fascinating 21st Century industrial uses.
For this year’s flagship event, The Campaign for Wool reminded consumers ‘Why Wool Matters’, and encourages us all to ask more questions about the products we buy and, most importantly, where they come from. Putting the focus firmly on wool’s natural attributes, Wool Month highlights wools renewable, biodegradable and natural benefits and why it is one of the most widely reused and upcycled fibres today.
The theme of this current Campaign is significant as the world battles with climate change and issues around over-consumption, emissions and non-biodegradable waste.
Some of the UK’s most important brands and retailers have participated in this year’s Wool Month, the flagship event took place in London on 5 October highlighting wool’s natural and sustainable qualities in a curated space on Savile Row. The Campaign for Wool was joined by traceable Merino knitwear company Gerber & Co. which special guest, Stefan Gerber co-hosting the event with the Campaign for Wool.
Wool Month products were displayed from brands including M&S, John Smedley, Johnstons of Elgin, Brora, Celtic & Co, Hobbs, Aubin, Yan Tan, Navy Grey, Line the Label, Floor Story, Brockway, Alternative Flooring, Anderson & Sheppard, Herd, Lawton Yarns, West Yorkshire Spinners, Walker Slater, Mother of Pearl, Dashing Tweeds and others.