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Sportscraft’s love for wool

Australian fashion label Sportscraft continues to declare its love for wool, releasing a menswear and womenswear collection in time for the Australian winter and Wool Week celebrations.

As a proud supporter of the Campaign for Wool, Sportscraft has unveiled its Winter 15 collection comprising both womenswear and menswear. What’s more, each wool item has got the Woolmark stamp of approval, so you know you are buying an item of the highest quality.

The collection includes modern knit jumpers, chunky turtlenecks and cardigans, coats and luxurious dresses in warm camels, greys, taupe, cream and winter whites. Neutral shades are injected with pops of colour including tangelo orange and citrus. Aussie men aren’t left out in the cold, with an assortment of stylish cardigans and sweaters available in various designs and colours.

Sophisticated suiting and a range of Merino wool essentials are perfect for winter layering, says Sportscraft.


Sportscraft’s newly signed brand ambassador, actress Naomi Watts, promotes the label’s
latest winter collection for both men and women.

Head over to Sportscraft’s website to find out why this iconic retailer loves wool. So strong is their passion for the natural, renewable and biodegradable fibre that it was the first Australian brand to win the Australian Wool Board’s first Pure New Wool licence back in 1964. Today, more than 50 years on, Sportscraft is proud to continue carrying the iconic Woolmark symbol, giving their customers assurance of guaranteed fibre content and quality.

To celebrate the launch of Sportscraft’s Winter 15 collection actress Naomi Watts has been announced as Sportcraft’s brand ambassador. Her love for luxurious soft wool pieces made her a perfect fit for the striking winter campaign, which showcases the brand’s classic-yet-modern approach to style. A short film has also been released featuring Watts wearing key pieces from the winter collection.

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