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The Campaign for Wool Canada Welcomes Patron During Royal Visit to St. John’s

The Campaign for Wool Canada was honoured to welcome HRH The Prince of Wales back to Canada in support of The Platinum Jubilee at Government House in St. John’s Newfoundland and Labrador on May 17th. This was his first event in Canada in support of the Campaign since its launch in 2014. This provided the opportunity to show our Patron all that has been accomplished since that last trip and how the Campaign has evolved to become the leading voice of the Canadian wool industry. 

The Campaign was joined by our proud partners including: 

Creative Matters Inc., who presented a rug designed by renowned designer, Sarah Richardson. This rug was created as part of a three rug project capsule collection in celebration of the 10th anniversary of The Campaign for Wool in 2020. The rug was inspired by a garden at Hampton Court Palace and was made of 100% Canadian wool that was sourced from sheep farms across Canada. 

LINE the Label, a Canadian knitwear brand that uses innovative fabrications as the foundation of their luxurious and effortless style. LINE are one of the key brand partners for the Campaign’s annual Holt Renfrew capsule collection. The next collection will be released in Fall 2022. 

NONIA, a social enterprise that is over 100 years old and has established itself as a guardian of tradition and artistic skill in Newfoundland and Labrador. The Prince of Wales was introduced to knitters from NONIA and presented with personalized gifts from the St. John’s-based knitting collective. He witnessed a knitting circle and heard firsthand from those who have kept these traditions alive for generations. 

Rosemarie Péloquin, an artist from Ste. Rose-du-Lac, Manitoba who uses wool as her primary medium. She presented The Prince of Wales with a wool sculpture of his likeness. This sculpture was created in 2020 in celebration of the 10th anniversary of the Campaign for Wool. The wool was sourced from each of the three prairie provinces. Rosemarie also unveiled a 100% Canadian wool sculpture of HM The Queen to commemorate the Platinum Jubilee and The Royal Visit. 

HRH The Prince of Wales and HRH The Duchess of Cornwall planted an ivory Silk Lilac tree as part of The Queen’s Green Canopy imitative. This initiative commemorates the Platinum Jubilee by promoting enhancement of the environment and sustainability. The tree was planted at the Commonwealth Walkway at the Government House and was marked with a plaque to commemorate the occasion. 

The tree will be protected by a NexGen Tree Guard made of British Wool. NexGen Founder, Gary Hurlstone’s family has been a market leader in the tree shield business for 35 years. However, Gary believes that the future of tree guards lies in wool. Wool is more sustainable because it is renewable, it is also biodegradable, and enriches the soil.

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