Accessibility Links: Skip to main navigation. Skip to main content. Skip to sidebar features. Skip to legal information. Back to homepage.

The Campaign for Wool Team



The Campaign for Wool is a multiple-industry initiative that was convened by its Patron: The former Prince of Wales in January 2010. As a serious environmentalist, His Majesty believes the natural, renewable origin and highly technical structure of wool offers fashion and interiors many superior benefits. Choosing wool will also help care for our planet, through the reduction in man-made fibres going into landfill and the ocean. The Campaign is a global endeavour initiated by its Patron, in order to raise awareness and recognising the plight sheep farmers were facing around the world in the face of plummeting wool prices and convened experts from across the agricultural, wool textile and retail sectors to reverse the trend towards petro-chemical fibres. His Majesty is the global Patron of The Campaign for Wool and remains actively involved in spreading the message that wool is a precious natural, renewable and biodegradable resource that offers many technical and ecological benefits, and choosing wool will help to safeguard the planet for future generations.

Sir Nicholas Coleridge

Chairman, The Campaign For Wool

Sir Nicholas Coleridge is Chairman of the Campaign for Wool, Chairman of the Victoria and Albert Museum, Chairman of the Gilbert Trust for the Arts, an Ambassador for the Landmark Trust and a Patron of the Elephant Family. For thirty years Nicholas was the Managing Director, International President and Chairman of Condé Nast and has previously been Chairman of the British Fashion Council and Chairman of the Professional Publishers Association. Nicholas has also worked on various charitable ventures for HRH The Prince of Wales, including The Prince’s Trust and Fashion Rocks. He lives in London and in Worcestershire with his wife, Georgia, and their four children.

Peter Ackroyd MBE

COO, The Campaign for Wool

Peter Ackroyd is the Global Strategic Advisor for the Woolmark Company in Sydney, Australia. In June 2013 he was re-elected President of the International Wool Textile Organisation. He is Vice President of the Strategy Board of Première Vision, the well-known and prestigious apparel fabric fair held in Paris in February and September. He is the Chief Operations Officer of the Campaign for Wool, whose Patron is HRH Prince of Wales. He specialises in world markets for woollen and worsted yarns and fabrics, and has particular expertise in marketing in Europe, the Middle East, Japan, Korea and China. He has specialist knowledge of the menswear supply chain ‘from farm to fashion’.

He was made MBE for services to industry in 2006, and was appointed Deputy Lieutenant for the County of West Yorkshire in September 2012.

Upcoming Events

No Upcoming events