With humble beginnings, starting in the home of Tweed in the United Kingdom in 2009, The Tweed Run has ventured further afield, making an appearance in both Tokyo, Nagoya and Kobe this year.
On the 14th October 2013, 150 participants gathered at the Shared Terrace Restaurant Tokyo, to enjoy a light breakfast with fellow competitors before the ride. The Opening Ceremony soon followed and riders were treated to a speech by Mr Hirofumi Kurino, Chairman of the Tokyo Run, Tokyo Committee and Senior Advisor for Creative Direction, United Arrows LTD, and Ted Young-Ing. This bolstering talk was then followed by an acrobatic bike show to entertain the crowds.
The Woolmark Company CEO, Stuart McCullough, took to the stage looking perfect dressed in top to toe tweed and he wasn’t the only one, not only the riders but also the supporting crowds were all impeccably dressed in tweed. The CEO took a moment to address the integral nature and importance of wool when discussing tweed before being called upon to wave the flag to launch the ride
Only five lucky winners were crowned out of the 150 or more participants that entered this year, with the chosen few presented with a 100% Merino Wool Scarf as one of their wooly prizes. Following the ride, participants were treated to a Tea Party at Minoru Café at the Ginza Mitsukoshi Isetan department store to relax and enjoy the Tweed Tea Party.
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Tweed Run Nagoya 2013
When: Saturday, 26th October / 11:00 – 14:30
Where: Nagoya TV Tower – Parco (fashion department)
Come and join us at the Nagoya TV Tower! We will be there with sheep. It is a great chance for those who join – or even for those who will not join – the event to see real sheep!
Tweed Walk and Ride Kobe 2013
When: Sunday, 10th November / 11:00-15:30
Where: Kobe Asahi Building — Former foreign enclave of Kobe, Motomachi-shopping District
Continued from last year, The Campaign for Wool Japan supports Tweed Walk and Ride Kobe. Tweed items will be exhibited at Daimaru Kobe store from 30th October to 12th November, and there will be a networking event and photo session scheduled on 10th November.
The IVY Style Exhibition by F.I.T
When: Wednesday, 30th October to Monday, 4th November
Exhibition time: 10:30 – 20:00 (closes at 18:00 on 4th November)
Where: Shinjuku Isetan
Wool is a must item with IVY. The Campaign for Wool Japan supports “The IVY Style Exhibition by F.I.T”, which exhibits 14 outfits out of 50,000 archives at Fashion Institute of Technology Museum. Visitors to the exhibition will find IVY of this time through its history and collaboration with top brands.
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