Natural and Renewable
Wool is a natural fibre. It has evolved to produce a fabric that has become one of the most effective natural forms of all-weather protection known to man.
Every year sheep produce a new fleece, making wool a renewable fibre source. Woolgrowers actively work to improve efficiency and care for natural resources, endeavouring to make the wool industry sustainable for future generations.
Wool has a naturally high UV protection, which is much higher than most synthetics and cotton.
A fabric made entirely of wool doesn’t readily catch fire. Even if it does, it burns slowly and self-extinguishes when the source of the flame is removed.
When a natural Merino wool fibre is disposed of it takes only a few years to decompose and can be used to put fertility into soil for crop growing. Most synthetics on the other hand, are extremely slow to degrade.
Wool has a large capacity to absorb moisture vapour and sweat next to the skin making it extremely breathable.
A wool fibre can be bent 20,000 times without breaking and still have the power to recover and return to its natural shape so top quality wool products stay looking good for longer. The natural elasticity of the wool fibre means it stretches with the wearer, but then returns to its natural shape, so there is less chance of garments sagging or losing their shape.
Wool's fibres have a natural protective layer which prevents stains from being absorbed, they also pick up less dust as they are static resistant.
Recent innovations mean wool garments are no longer hand-wash only, many wool garments can now be machine-washed and tumble dried.
Wool is active, reacting to changes in your body temperature to keep you warm when you’re cold but releasing heat and moisture when you’re hot.
Ideal around the home
Wool is anti-allergenic making it ideal in bedding and carpets for asthma sufferers as it resists dust mites. Studies show that wool bedding can also aid sleep by up to 25% and is particularly beneficial in helping babies sleep better. Wool is also a natural insulator helping to drive down energy bills.