Shaun the Sheep heads-up a 3-year campaign for wool flooring.

Wool’s many natural benefits and performance attributes in wool flooring are being highlighted to consumers as Shaun the Sheep returns as ‘ambaaa-ssador’ to the Campaign for Wool and British Wool. An important education awareness project that draws special attention to the plethora of wool’s natural benefits of durability, safety and propensity to repel stains and easy cleaning.

HM King Charles III remains Campaign for Wool Patron

The Campaign for Wool is honoured to announce HM The King remains as The Patron, supporting the Campaign and its educational activities and events to remind the world of wool’s support for the planet and its natural, renewable and biodegradable properties.

2023 Wool Month event hosted by Nicholas Coleridge

Launching Wool Month this year kicked-off with a two-day pop-up event showcasing beautiful wool products, many available in stores this Autumn.

It was fantastic to see so many people and products come together to celebrate wool and the start of wool month. With over 100 brands on display at the event at 30 Old Burlington Street, highlighting how truly versatile wool really is.

Wool & Savile Row Celebrates the Coronation of King Charles III

The Campaign for Wool comes together with Savile Row Bespoke and its Supporters to celebrate The Coronation of King Charles III. This activity culminates in 1 mile of wool bunting, and over 15 miles of wool fabric used across the event procession.

Wool Month 2022 event at No. 5 Savile Row

The Campaign for Wool comes together with its Supporters to celebrate Wool Month 2022, highlighting the many natural attributes and benefits of wool and helping to spread the word about its unassailable environmental credentials. Wool is widely recognised as one of the most sustainable and versatile fibres in the world and as relevant to the very fabric of society today as it has ever been – whether for personal attire, in the home, or for its many fascinating 21st Century industrial uses.

The Campaign for Wool Canada Welcomes Patron During Royal Visit to St. John’s

The Campaign for Wool Canada was honoured to welcome HRH The Prince of Wales back to Canada in support of The Platinum Jubilee at Government House in St. John’s Newfoundland and Labrador on May 17th. This was his first event in Canada in support of the Campaign since its launch in 2014. This provided the opportunity to show our Patron all that has been accomplished since that last trip and how the Campaign has evolved to become the leading voice of the Canadian wool industry. 

Why Wool Matters

A short documentary produced with HRH The Prince of Wales for the Campaign for Wool Against a background of misleading anti wool lobbying currently orchestrated by global giants of fast fashion, the Campaign for Wool decided to engage with leading academic experts in the field of land management and carbon sequestration to demonstrate the positive pastoral contribution the grazing of ruminants, particularly sheep, makes to the continued wellbeing of the planet. These peer reviewed findings add to already well documented research revealing wool’s unique renewable and biodegradable end of life attributes and the contribution the fibre makes to the circular economy. The film targets the general consumer as well as environmental experts, farmers, the trade, retail buyers, educational networks and influencers. The aim is to find ways of reaching a wide audience and informing opinions.

Campaign for Wool 10th Anniversary

The 10th Anniversary scarf was conceived by HRH The Prince of Wales to commemorate the anniversary and showcase the benefits of wool. It will be available in three distinct Autumnal colourways -The Elgin, The Derwent and The Murray. The unisex scarf has been crafted using a unique wool fibre blend created for the celebratory scarf with fine wools from four leading wool growing countries connected to the campaign – The United Kingdom, Australia, South Africa and New Zealand, and profits from the scarf will support The Prince’s Foundation Future Textiles initiative and apprenticeship at Johnstons of Elgin.

2020 Student Design Competition

Universities from Plymouth up to Glasgow and companies from Newquay to the Isle of Harris and everywhere in between and across to Ireland were involved. Also included were leading educational colleges and universities in Canada, New Zealand and South Africa. The brands involved, many who have been supporters of the Campaign since 2010, included Anderson and Sheppard, Marks & Spencer, John Smedley, Brora, Alternative Flooring, Floor Story, Blackhouse, Celtic & Co, Margo Selby, Hackett, Finisterre and Holland & Sherry.

Each brand submitted individual design briefs to multiple universities for students to interpret and submit design options that conveyed wool’s natural benefits of biodegradability and sustainability.

Our Patron launches Pitti Immagine Uomo 97

To launch the first day of Pitti Immagine Uomo 97 a key wool message from our patron for key industry, media, bloggers and influencers, was showcased both at the Pitti Uomo Opening Ceremony, and at a private reception in the evening in the Library of the British Institute, hosted by the Campaign for Wool,

Our Patron meets New Zealand wool industry

HRH inspected and handled the fineness and softness of local wool and spoke at length with the Minister of Agriculture to understand the issues facing the wool industry, especially with strong wools and the investment being made by the New Zealand government in support. 

British Embassy Tokyo, Wool and Well-Being visited by HRH The Prince of Wales

His Royal Highness The Prince of Wales visited the British Embassy in Japan durning #RoyalVistJapan to celebrate the UK and Japanese connections. The Great campaign is running a series of events and activities to showcase UK excellence in business, innovation, culture, arts and education in order to build closer relationships between the UK and Japan. This included a display from the Campaign for Wool that highlighted the attributes of wool for well-being.

Wool Beach Lodge - Cornwall

The Campaign brought wool in all its finery and versatility to an unexpected beach venue in Porthtowan, Cornwall to highlight innovation and unexpected wool products. Hosting a summer event jarred a little with the expectations of what wool can be, and allowed people to see and feel  wool in the softest of next-to-skin products sat alongside rigid and robust wool and bio-resin chairs, next to surfboarding shorts, the space allowed us to showcase wool in all its guises and to ensure that those who came in, walked out knowing a lot more about wool’s natural benefits, and that it wasn’t just a fibre for the winter jumper and coat season.

Choose the World – Choose Wool

The films pose the question; ‘What’s the Difference’ and succinctly highlight the fibre differences between wool and man-made products – acrylic, nylon, polyester and polypropylene with a reference to a number of #WoolFacts, with a reminder for consumers to Choose the World, Choose Safetyand to #ChooseWool.

WOOL CARE IN COVENT GARDEN

Centring around an interactive pop-up in London’s Covent Garden, Wool Week will celebrate retailer collaborations and educate consumers around the ease of owning wool, dispelling the myths about stain removal, washing, drying and general care, highlighting that the purchase of wool products is an investment that will stand the test of time and looks as good as the day it was bought.

The installation will consist of two 20ft long and 8ft wide containers, decked with wool furniture, carpets and garments, and fitted with AEG washing machines showcasing how easy wool is to care for in a captivating way. The containers will highlight the versatility and innovative ways in which wool is used across different industries and applications.

Wool Fusion - Baker Street, London

Wool Week’s major event Wool Fusion attracted much attention and plenty of  interest.  Colour was the uniting theme that saw fashion, photography, fabric, flooring, furnishings and film displayed in a curated celebration of natural wool.

Based at 35, Baker Street, the event benefited from a central London location near to many of the leading stores that participated in the Campaign’s retail platform.

Wool B&B

The first ever Wool B&B is about to open its door. Located in De Beauvoir Town, London, the B&B will welcome guests to a wonderful world of wool designed and curated by leading interiors stylist, Karina Garrick, who started her career with Terence Conran and is now working with leading global brands, publications and on many exhibition installations.

Dumfires House - Davos of Wool

The first ever Dumfries House Wool Conference is taking place; a gathering of key members of the fashion, interiors and wool industry organised by The Campaign for Wool and supported by Marks & Spencer. This event, which has been referred to by HRH The Prince of Wales as the ‘Davos of Wool1’, is the largest and most prestigious international gathering of wool experts ever held in the United Kingdom. Animal welfare, sustainability and quality, environmental issues and slowing down fast-fashion turnover will be discussed during the conference.

Wool Week 2015 Wraps-Up in China and Japan

The Campaign for Wool’s Wool Week returned to China for its fourth year in collaboration with the annual jazz fete, JZ Festival Shanghai. The three-day event celebrated and promoted the Campaign’s philosophy “Live Naturally, Choose Wool,” through fashion, lifestyle and music enjoyment. The event included a “wool wardrobe” display featuring 13 Campaign partners.

New Zealand Welcomes Patron HRH The Prince of Wales

HRH The Prince of Wales shared his passion for wool with a group of year 8 students (11 – 12 year olds) from Tawa Intermediate School during his visit to Tawa College on Thursday. He was joined by Chair of The Campaign for Wool New Zealand Trust, Philippa Wright and Campaign partner Wool in Schools’, Cedric Bayly, General Manager, PGG Wrightson Wool.

During his visit HRH The Prince of Wales, patron of The Campaign for Wool (CFW), stepped into The Wool Shed (a converted shipping container) for a sneak preview of the innovative and mobile world of wool. The aim of The Wool Shed, which is part of the Wool in Schools project, is to spur the curiosity of the next generation and link their discoveries to curriculum and/or homework activity.

Wool Week 2015: Wool in Fashion

Our partner brands and fashion retail supporters got involved by selecting some of their finest woollen pieces for our AW15 edit. We were particularly proud to see a selection of hero products showcased in YOU Magazine, vogue.co.uk, GQ and Telegraph Magazine. For the shoot, we partnered with celebrated stylist Luke Day, who showcased the versatility of wool within fashion, handpicking an eclectic selection of pieces from established designers. In addition to the creation of stunning fashion photography by Nick Leary, our film ‘The Love of Wool’, featuring models Devon Windsor and Adam Butcher, captured the journey of wool across the  borders of Scotland.

No Sweat

To celebrate the sixth anniversary of our annual ‘Wool Week’, taking place from 5th – 11th October, an ensemble cast of sheep and other farm animals star in a series of short videos to celebrate the unique and natural qualities of wool.

Sheep on the Row 2015

The Campaign for Wool launched Wool Week 2015 in style yesterday as the tailoring houses of Savile Row joined two flocks of sheep in celebrating the best of natural, renewable and biodegradable wool. In addition to the sheep, 25 models wearing bespoke wool outfits made specially for the occasion made Savile Row their catwalk for the day.  Each tailoring house chose a wool textile manufacturer to work with on their look

From Sheep to Shop, A Wool Takeover in Milan

Milan played host to Campaign for Wool activities for its annual Wool Week, with wool and sheep taking over the city’s iconic fashion district. Via Montenapoleone, Milan’s high-end shopping hub was transformed into an area dedicated to wool, immersing visitors in the full sheep to shop experience.

Clarence House Wool Biodegradable Test

To demonstrate one of the key ecological messages around wool, a wool sweater and a synthetic lookalike were buried side by side in one of the Clarence House flowerbeds

Campaign for Wool 5th Anniversary Clarence House

The event, hosted by The Prince of Wales, was a celebration of wool and everything this sustainable material contributes to The Great British High Street, namely fashion and interiors. Attended by a host of key guests representing brands and fashion designers from the Wool Collection

Bowmont Merino sheep flock to the Royal Academy of Arts to celebrate Wool Week 2013

To celebrate the final weekend of Wool Week and the Royal Academy’s major Australia exhibition, a flock of Australian/English Bowmont Merino sheep temporarily took up residence in the Royal Academy courtyard.

Wool School Launch at the Royal Academy

12 top retailers including M&S, Topshop, Hobbs and Jigsaw joined forces with design students at leading universities in order to create a series of wool sweaters which were sold in stores. 5% of profits have been put back into educating the next generation of designers about the benefits of using wool.

Campaign for Wool launches in Italy

For the first time Campaign for Wool will start from Milan and then will travel to the main fashion capitals of the world. Milanese Galleria Vittorio Emanuele II will host On STAGE, a fashion show organized by Milano Unica in collaboration with Woolmark: an all-wool catwalk open to the city and its inhabitants.

2013  wool weeks continued throughout the Autumn season in Germany, Netherlands, Spain, Korea, Japan and China.

Campaign for Wool Launches in New York

The Campaign for Wool launched in New York with its American interiors programme and host WOOL UNCOVERED – a wool installation in Bryant Park – right in the centre of Manhattan.

Designed as an interactive wool feature for the general public – some 20,000 people use the space on a nice weather day – it is perfectly positioned to bring a truly rural wool moment to urban New York.

Wool House - Somerset House

the Campaign presented the first ever ‘Wool House’ the World’s biggest celebration of wool featuring 10 days of interior design, fashion, craftsmanship and textile excitement.

Wool Modern

An exhibition opened by His Royal Highness the Prince of Wales, showcasing the very best in fashion and design in wool. Wool Modern featured the work of seminal designers such as Yves Saint Laurent, Alexander McQueen and Vivienne Westwood.

Sheep on the Row

The Campaign first Wool Week officially began in October 2010 with a launch event that saw London’s historic tailoring street Savile Row transformed into a pasture upon which fifty sheep grazed. 

The Campaign for Wool Launch at Wimpole Farm in Arrington in Cambridgeshire.

The Campaign for Wool Launch with HM King Charles III when he was HRH The Prince of Wales at Wimpole Farm in Arrington in Cambridgeshire. 130 textile stakeholders from the world of wool gathered including merchants, scourers, spinners, weavers, manufacturers and major retailers and also icon designers, HRH The Prince of Wales gave the keynote address and explained why he believes it to be the fibre that can add immense value to both fashion and interiors.