THE CAMPAIGN FOR WOOL UNVEILS 10TH ANNIVERSARY SCARF IN COLLABORATION WITH MOTHER OF PEARL AND JOHNSTONS OF ELGIN
The Campaign For Wool is celebrating its tenth anniversary with the launch of a limited edition wool scarf, designed in collaboration with Amy Powney from luxury sustainable brand Mother of Pearl and manufactured by Johnstons of Elgin. It is available to purchase on NET-A-PORTER from 4 December 2020, priced at £150, and also from Johnstons of Elgin and Mother of Pearl.
The 10th Anniversary scarf was conceived by HRH The Prince of Wales to commemorate the anniversary and showcase the benefits of wool. It will be available in three distinct Autumnal colourways -The Elgin, The Derwent and The Murray. The unisex scarf has been crafted using a unique wool fibre blend created for the celebratory scarf with fine wools from four leading wool growing countries connected to the campaign – The United Kingdom, Australia, South Africa and New Zealand, and profits from the scarf will support The Prince’s Foundation Future Textiles initiative and apprenticeship at Johnstons of Elgin.
Over the last ten years, The Campaign For Wool and The Prince of Wales have endeavoured to raise public awareness around the benefits of wool as a natural, renewable and biodegradable fibre. The Campaign continues to highlight the benefits of using wool in protecting the planet and marine life, and the additional natural safety aspects of flame retardancy. The Campaign is a truly collaborative initiative involving sheep farmers and woolgrowers, textile manufacturers, carpet makers, brands, retailers, fashion & interior designers and artisans from around the world.
HRH The Prince of Wales said: “It is important to remind people of how valuable and sustainable wool is as a fibre and as a natural material. Wool is a product that the most brilliant boffin in the most hi-tech laboratory could never create. By investing in nature as the true economy we have an incredible opportunity to reinvigorate sustainable industries. Wool’s sustainable and biodegradable properties provide a unique natural option for us all to reassess for environmental values and purchases. We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation. The only limit is our willingness to act, and the time to act is now, and we can all make a difference”
Nicholas Coleridge CBE, Chairman of the Campaign for Wool, said: “Johnstons of Elgin have been constant and enthusiastic supporters of The Prince of Wales’s campaign since its inception. They are seen as a shining example of wool manufacturing at its finest, always innovative and producing pieces of the highest quality. In his steadfast championing of wool and the wool industry, it is fitting that His Royal Highness should select Johnstons to manufacture the Campaign’s 10th Anniversary scarf”.
Amy Powney of Mother of Pearl said: “Alongside the honour of being asked to design the scarves for this project, the core value of collaboration at the projects heart is what appealed to me most. This project brings together education today in the importance of sustainable fabrication and processes along with giving back to education with profits supporting apprenticeships for the new future generations. The design of the scarves began appropriately by looking at The Prince of Wales check, adding a twist to its classic design and affirming its natural wool composition with jacquard text, I hoped to merge classic with modernity, to celebrate what we should take from the past and what we need to do to safeguard our futures”
Simon Cotton, Chief Executive at Johnstons of Elgin said: “For this particular project we have brought together a completely unique blend of 4 different wools from right across the Commonwealth; fine Merino wool from responsibly sourced Australia, New Zealand and South Africa and beautifully soft, warm Bluefaced Leicester wool from the UK. All together we have a beautiful combination of wools showing the best of what wool can do. His Royal Highness has been a huge supporter of wool and has conceived this project to celebrate the 10 year anniversary of the Campaign for Wool, and to really celebrate what wool can do as a biodegradable and fully sustainable fibre which is a wonderful thing for us to be involved in. We are a massive investor in Modern Apprenticeships, we are the largest provider in the UK textile industry and have received the Investors in Young People Gold Award for continually investing in the next generation and making sure those skills go on right into the future”
To purchase the scarf: