A unique collaboration blending sustainability, craftsmanship and tradition….

We are currently planning Wool Month 2025,

The Campaign for Wool promotes and educates the benefits of wool and collaborates with its supporters.

Please get in touch if you would like to get involved.

• Wool is natural, biodegradable and a renewable resource
• Wool does not add to the planet pollution
• Check your label, make sure It’s Wool

Shaun the Sheep returns as ‘ambaaa-ssador’ for The Campaign for Wool and British Wool as part of a collaborative promotional campaign to help educate and promote wool flooring as sustainable and good for the planet.

The Campaign for Wool is a global endeavour initiated by its Patron, in order to raise awareness about the unique, inherent natural, renewable and biodegradable benefits offered by the fibre in everyday life.

The Campaign for Wool is jointly funded by some of the world’s largest woolgrower organisations including British Wool, Cape Wools, New Zealand Campaign for Wool and The Woolmark Company.