Wool carpets are also known for being incredibly easy to clean. Thanks to wool’s natural resistance to dirt and stains, regular maintenance is simple, and the carpets maintain their fresh appearance with minimal effort. Moreover, wool’s durable nature means that these carpets look better for longer, retaining their beauty even in high-traffic areas, making them a long-lasting investment for any home.
Wool’s many natural benefits and performance attributes in wool flooring are being highlighted to consumers as Shaun the Sheep becomes an ‘ambaaa-ssador’ to the Campaign for Wool and British Wool, marking the start of a special 3-year consumer awareness campaign, drawing special attention to the plethora of wool’s natural performance benefits alongside the safety aspects of wool flooring, and wool’s inherent ability to repel stains and clean easily without the need for harsh chemicals.
Promoting his messages of ‘Shaun Loves Wool’ and ‘The Perfect Carpet for Ewe’, this world-renowned, loveable sheep brings together the core values of the character’s creators, Aardman and the studio’s Shaun the Sheep of ‘One Farm’ initiative.
The campaign is supported by leading wool flooring manufacturers and highlights the many benefits of wool carpets for today’s modern home and lifestyles. As a naturally sustainable material, wool not only supports eco-friendly living but also offers a range of practical and aesthetic advantages that make it an ideal flooring choice.
One of the standout features of wool is its natural ability to promote a healthier living environment. Wool carpets are an excellent option for those with allergies, as the fibres help trap dust and allergens, preventing them from circulating in the air. This makes wool an especially appealing choice for households looking to improve indoor air quality.
The project will see both affiliate organisations, Campaign for Wool and British Wool, combine forces to highlight wool’s unassailable sustainable footprint when used in flooring and support independent flooring retailers across the UK with dedicated ‘Shaun the Sheep’ promotional point-of-sale assets. These will help explain to consumers why choosing wool flooring is the best option. British and New Zealand wools are perfect for creating durable carpets and rugs that retain their appearance for longer.
Flooring Retailers – click here for information or point of sale samples
ContactSupported by:
Flooring Manufacturers: Adam Carpets, Brockway Carpets, Causeway Carpets, Cavalier Carpets, Cormar Carpets, Manx Tomkinson Carpets, Penthouse Carpets, Westex Flooring
Yarn Spinners: Danspin, Lawton Yarns, Lusolã
Wool Flooring Care: WoolSafe
