With his continued support of the Campaign for Wool, our Patron HM King Charles III and Queen Camilla viewed a sheep dog demonstration with Merino sheep when they attended the Premier’s Community BBQ in Sydney.

📸 credit – Brook Mitchell, Getty Images Entertainment

This Wool Month we remind consumers about the natural benefits to choosing wool.

• Wool is natural, biodegradable and a renewable resource
• Wool does not add to the planet pollution
• Check your label, make sure It’s Wool

Shaun the Sheep returns as ‘ambaaa-ssador’ for The Campaign for Wool and British Wool as part of a collaborative promotional campaign to help educate and promote wool flooring as sustainable and good for the planet.

The Campaign for Wool is a global endeavour initiated by its Patron, in order to raise awareness about the unique, inherent natural, renewable and biodegradable benefits offered by the fibre in everyday life.

The Campaign for Wool is jointly funded by some of the world’s largest woolgrower organisations including British Wool, Cape Wools, New Zealand Campaign for Wool and The Woolmark Company.

October 2024 is Wool Month where the Campaign for Wool promotes and educates the benefits of wool and collaborates with its supporters.

The Campaign presented a carefully curated selection of wool products sourced from the very best of its supporter base, all selected to help demonstrate wool’s versatility and many benefits when used throughout the home.