FAQs
What is the Campaign for Wool all about?
The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, the Prince believes that the natural, sustainable and highly technical abilities of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool - as the Prince understands - will also help to care for our planet.
The Campaign for Wool began in October 2010 in the United Kingdom, with the launch of ‘Wool Week’.
The first year was a great success with the support of 118 companies and over 400 retail store fronts promoting the natural benefits of wool.
Media support was phenomenal, with the editorial coverage valued at over £1.6M in advertising equivalent.
2011 will see the Campaign for Wool take on a global appeal and continue to build more momentum and support.
Why is the Campaign so important?
- The constant demand from consumers for environmentally sound products is rising every season. Wool needs to capitalise on this shift in consumer emphasis as it truly is the natural fibre of choice
- Wool offers many environmental advantages and has proved itself to be measurably better than synthetic alternatives through independent research
- Increase presence of wool with key retailers/brands across the nation and in future years... across the globe
- Raise the profile of the fibre
- Generate awareness of wool within the end consumer.
What can we do to be involved in Wool Week?
a. Most importantly you can choose wool! You can support Campaign for Wool partners by purchasing their wool products.
b. You can take the pledge and easily support the Campaign for Wool in this way.
c. You can also coordinate your own event to celebrate wool or build a wool installation and promote it as part of the Campaign for Wool events.
Can we be involved if we don’t sell wool?
Of course you can.
a. Schools may select to have an arts and craft day, teaching the students how to work with wool and learn about wool’s natural qualities.
b. Museums and galleries may like to coordinate their own exhibition of wool photography, art with wool or many other activities.
c. Farmers can encourage their local school to visit their farm and learn about rearing sheep.
d. Take the pledge.
Please visit the get involved section of this website and contact us for more information or further ideas.
How do we obtain posters, leaflets and other artwork for Wool Week?
Visit the trade section of this website for details on how to become an official partner of the Campaign for Wool.
Once you have completed the necessary agreements you can request a marketing tool kit and point of sale order form from magsbarrow@campaignforwool.org
I’ve sent an enquiry through the CfW website and not had a response
Please bear with us, we are a small team but will endeavour to respond to your enquiry within 20 working days. If you require a response in a shorter timeframe please call.
