Why Wool Matters

“It is abundantly clear to me that we need to make changes to the way we think about the production, use and the disposal of clothing and textiles if we are going to get anywhere near to meeting the United Nations climate change goals set for the industry. A major part of that change has to be moving from a linear system to a circular one, where textiles and clothing are produced sustainably, enjoy long use, and are made using natural materials, specifically wool, which will biodegrade naturally and quickly at the end of their useful life”. His Royal Highness The Prince of Wales, Patron Campaign for Wool

Wool is an overlooked planet-friendly fibre, and the release of a new informative film by the Campaign for Wool aims to highlight wool’s natural eco properties, including its biodegradability, along with circular economy, regenerative farming and feed management in relation to reducing carbon and methane gas emissions.

Everyone is made aware, and reminded daily, of the unbalance we are facing of the planet with the infusion and infiltration of plastics and micro-fibres since the introduction of plastic and Nylon in 1907 and 1935 respectively.

Since this time it has become self-evident that material introduced with the intention to help the planet and its natural resources has, in fact, upset the balance of nature. The result is a mass of plastic and micro-fibre non-biodegradable pollution sat in the oceans and landfill for hundreds, if not thousands, of years to come. Wool biodegrades naturally back into the land adding valuable nutrients and devoid of micro-fibre evidence in oceans and waterways.

Choosing wool clothing and interior products over man-made fibres assists the biodiversity of the land on which life exists, and as an investment wool lasts longer and is healthier for the skin and the home/office environment. Even small and minor gestures can collectively make a significant difference in assisting the planet in the rebalancing of nature, if everyone were to choose wool.

“As a designer wool makes incredibly beautiful garments that can end up in your forever wardrobe and stand the test of time. At Mother of Pearl we are moving into the world of circularity, we have launched rental and resale, and are working super hard on the resale and repair elements”. Amy Powney, Mother of Pearl