Australia prepares to celebrate its love for wool
Australia is getting ready to celebrate Wool Week, with activities taking place May 18-24. But, as the home of the Merino sheep, celebrations in support of the global Campaign for Wool will take place throughout the entire month of May.
From art installations to exclusive shopping nights, retailers across Australia cannot contain their love for this premium, natural fibre and all consumers are encouraged to discover first-hand this innate beauty of this wonderful fibre.
Premium retail mall Macquarie Centre in Sydney has partnered with the Campaign for Wool and will be hosting a special shopping night Thursday May 21. Shoppers can discover the latest winter collections from Campaign for Wool retail partners, enjoy a special woolly art installation and discover wool’s benefits as they browse the shops at Macquarie Centre.
Australia’s top fashion retailers and designers are celebrating Wool Week with their new season in-store merchandise made with wool and beautiful in-store installations and window displays. Participating brands include:
- Camilla & Marc
- Dion Lee
- Etre Cecile
- EMU Australia
- Jac + Jack
- Jenny Kee
- M.J. Bale
- Parlour X
- Peter Jacksons
- Rodd & Gunn
We can’t wait to see the creativity shown by the retailers through their wooly window displays. If you spot a crafty window, be sure to tag @campaignforwool to join the conversation.