What is the Campaign for Wool all about and why is it important?

The Campaign for Wool is a global community of sheep farmers, retailers, designers, manufacturers and consumers united by our patron His Royal Highness The Prince of Wales. It aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry.