To launch our new ‘ambaaa-ssador’ for wool flooring, Shaun the Sheep was displayed along with the newly created Shaun Loves Wool point of sale with the participant carpet manufactures around the The National Flooring Show in Harrogate 15-17th September.
Retailers gathered to take selfies with Shaun the Sheep and learn the benefits of wool carpets, which was alongside a trend area with new British and New Zealand wool carpet ranges on display from the carpet manufactures collaborating together on the Shaun Loves Wool Campaign, the display and trend area curated by Joanna Ramsden.
The collaboration embraces the work of the Campaign for Wool, the Wool Carpet Focus Group and British Wool and is seen as a key platform to aid the promotion of wool carpeting with..
Flooring Manufacturers: Adam Carpets, Brockway Carpets, Causeway Carpets, Cavalier Carpets, Cormar Carpets, Manx Tomkinson Carpets, Penthouse Carpets, Westex Flooring
Yarn Spinners: Danspin, Lawton Yarns, Lusolã
Wool Flooring Care: WoolSafe
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