The Campaign for Wool is coming to Italy 8 – 13 September!

The Woolmark Company brings the global Campaign for Wool to Italy for the second time.

It’s not every day you get the chance to walk down Milan’s iconic Via Montenapoleone alongside a flock of sheep. But for Wool Week Italy, shoppers not only have the chance to discover the latest must-have fashion items on offer in Milan’s high-end retail district from the world’s most influential brands, on September 8 you’ll also get up close and personal with the sheep that produce one of the world’s most noble, natural fibres.

From September 8 to 13, Milan will host its second Wool Week celebrations as part of the global Campaign for Wool. To be officially opened by HRH The Prince of Wales – via a pre-recorded video message – the annual ONSTAGE fashion show as part of Milano Unica will kick-off Wool Week, with 10 emerging design talents showcasing their latest collections where Merino wool has played a pivotal role.

Sending a crew of models down the runway set up in Milan’s famous fashion district – better known as Quadrilatero della Moda – will be womenswear labels Mis Min, Sid Neigum, Ricostry, Miuniku, Ultrachic and Youjia Jin, along with menswear brands Luca Larenza, Weber+Weber, Pieter and Sulvam.

Such is reputation of the Campaign for Wool that Wool Week Italy has attracted major brands including Hermès, Loro Piana and Ermenegildo Zegna to join in the celebrations.

Follow the action live throughout the day on September 8:
Periscope: @woolmark
Snapchat: @woolmarkcompany

Join the conversation with @campaignforwool #woolmark #woolweek