Wool is 100% natural
It is not man-made and grows on sheep
Wool is 100% renewable
Each year a new fleece is grown then shorn for the welfare of the animal
Planet friendly
Wool does not add to the growing landfill or ocean pollution
Biodegradable
When left in soil wool biodegrades naturally in a matter of months adding nutrients to the earth
Temperature regulating
Wool naturally adapts and can keep you cool or warm
Wool is durable and strong
It can be bent up to 20,000 times without breaking
Wool has hypoallergenic and antibacterial properties
Reduces dust particles and helps filter VOCs which benefit people with allergies or asthma
Naturally breathable
Providing comfort in all environments and reduces unpleasant odours
Crimp
Provides natural stretch, wrinkle resistance, shape recovery and drape
Absorbs moisture
Wool can absorb 30% of its weight in moisture before feeling damp
Flame resistant
Wool has a naturally very high ignition temperature between 570-600° other fibres ignite between 200-300°
There are different types of wool from sheep
These can be made into many products due to softness, fibre thickness, length and resilience
“It is important to remind people of how valuable and sustainable wool is as a fibre and as a natural material. Wool is a product that the most brilliant boffin in the most hi-tech laboratory could never create.”
His Majesty King Charles III, quoted when he was His Royal Highness The Prince of Wales, Patron Campaign for Wool
Knitting
With wool is good for well-being as it reduces stress and anxiety
Wool knitwear
Is durable, comfortable, long lasting, temperature regulating for outdoor activities and fine Merino can improve skin conditions such as eczema
Tailoring
Wool is the cloth of choice for tailoring, it’s durable for the tailor to work with and to wear, it comes in a variety of weights making it the perfect choice for a lightweight summer suit in the heat, or an overcoat to keep you warm in the winter
Home insulation
Wool is a natural insulator for the home
Carpets and rugs
Wool carpets feel great, they are long lasting and create a healthy environment by reducing dust, noise and VOCs
Sleep
Sleepwear, bedding and a wool mattress gives you the best nights sleep as it regulates your body temperature making sure you are never to warm or cold
