With the spotlight firmly on Wool during Wool Month, Campaign for Wool proudly collaborates with Woolmark, the global authority on wool, to champion wool’s unique role in the worldwide textile landscape and showcase some of the best examples of brands and designers creating considered garments, wellness and lifestyle collections that show Australian Merino at its best.
Campaign for Wool also highlights some of the most exciting new consumer wool stories and collections that put British Wool, New Zealand and South African Merino at the heart of their designs and creations.
Woolmark will present its latest edition of ‘The Wool Lab’, a curated collection of innovative new wool fabrics, yarns, and processes, providing futuristic insights into new applications for wool.
As the world shifts towards eco-conscious choices and the impact of climate change becomes more pronounced, the demand for genuinely sustainable products is on the rise. In this landscape, wool, with its unique properties, stands as a beacon of hope, offering a sustainable and authentic alternative to fossil-fuel-derived fibres.
Merino wool is driving a shift towards sustainable, high-performance fashion.
As consumers reject synthetics, Merino meets modern demands for comfort, performance and mindful consumption. Soft, breathable, renewable and biodegradable. Wool performs all year-round, warm in winter, cool in summer. Favoured by leading designers: Chanel, Dior, Celine, Balenciaga, Victoria Beckham and Givenchy, and adopted by sports innovators: Lululemon, The North Face, On, Salomon and Patagonia. Recent weeks have seen the Australian wool market experience its strongest rise in 30 years, driven by renewed global confidence and genuine demand for wool products, including Merino, which is the world’s most circular and recycled apparel fibre.
Similarly British Wool reports the sharpest price increase in a decade. British Wool’s recent sale saw the most intense level of competition with all of British Wool’s main buyer active, with UK, European and Chinese-focussed buyers competing to secure wool supplies. All core types traded significantly higher, with the main grades of carpet wool trading close to 20% higher towards the end of the catalogue.
Celebrated for its soft handle, breathability, warmth, moisture wicking, longevity, performance, and biodegradability, wool is the world’s oldest and original circular fibre created by nature, crafted by the hands of experts into a plethora of products.
ABRAHAM MOON & SONS
Crafted in partnership with British Wool and Campaign for Wool, this limited-edition Woodale throw has been created to mark Wool Month 2025. Woven entirely from traceable British Lambswool, the design celebrates both home-grown fibre and British craftsmanship. From each throw sold, Moons will donate £10 to the Campaign for Wool, and £10 to the Farming Community Network, supporting the future of wool and the farming communities behind it.
ANDERSON & SHEPPARD
Presents new Off-Cut House Special Tweed, a unique collaboration blending sustainability, craftsmanship and tradition. The Off-Cut Tweed project is part of a unique circular initiative promoting recycled waste in bespoke tailoring, spearheaded by Su Thomas at Eco-Luxe. Over 200kg of off-cuts have been collected at 32 Old Burlington Street, and sent to Camira Yarns’ iinouiio project in Huddersfield, where they are reprocessed at their ground-breaking facility, and blended with other pure new wool yarns.
AUBIN
Aubin is inspired by British heritage and cultural identity, and are a Certified B Corp company. For Wool Month, Aubin presents a selection of new British Wool knitwear and separates.
BURBERRY
Presents two 100% British Wool Check scarves in celebration of Wool Month in Navy and Khaki. Made in partnership with Johnstons of Elgin, the designs pay homage to founder Thomas Burberry’s philosophy of using the highest quality locally produced British fabrics. Made using traceable wool from Bluefaced Leicester sheep, each scarf is woven on traditional looms by local craftspeople with expert knowledge.
FINISTERRE X AMY POWNEY
Finisterre, the pioneering cold-water surf and coastal lifestyle brand, is proud to announce the launch of a 17-piece limited-edition womenswear capsule collection, designed in collaboration with acclaimed designer and environmental activist Amy Powney. The Amy Powney + Finisterre collection blends technical innovation with understated, versatile style.
Drawing on Amy’s upbringing on a rural farm and her deep-rooted connection to sustainability, the collection incorporates natural and lower-impact materials such as 100% Merino wool. Featuring the Fisherman Rib Roll Neck and Aran Jumper. Finisterre will also be undertaking an In Store Repair initiative during November.
JEREMY HACKETT
Limited Edition Coat (Made to Order) x 15 pieces
Spring Ram is an exclusive, crease-resistant, high twist travel collection with a wonderful story demonstrating the unparalleled collective expertise of the Yorkshire woollen industry. All of the processes required to make this quintessentially English quality are completed within a 20-mile radius in Yorkshire. The cloth is crafted from Cheviot wool.
JOHNSTONS OF ELGIN
Presents a special ‘wool edit’ in celebration of Wool Month for men and women, including the Balmacaan Coat (100% wool). The Tweed Glen Checked Scarf is offered in two colourways, and the Tweed Glen Wool Throw (100% 15.5 micron wool).
JOHN SMEDLEY
Introduces a special capsule unisex collection for adults and children crafted exclusively in British Wool. Each piece is fully traceable, and features a special limited-edition emblem of ‘Choose Wool’ – a call-to-action to consumers to encourage them to opt for natural materials, and reinvigorating an appreciation for wool, a time-honoured material. John Smedley also presents a new fine gauge Merino wool special capsule collection in collaboration with Bill Nighy.
PEREGRINE
Layered, lived-in, and loved over time, PEREGRINE pieces are always crafted with care and intention. For Autumn / Winter 2025 PEREGRINE presents its collection “Serendipity” a collection rooted in
quiet discovery. The brand continues its ode to natural textures through their homegrown wool – truly a farm to wardrobe approach. Wool-rich knits, and sturdy outerwear echo the tactile beauty of the outdoors.
SHEEPINC
In celebration of Wool Month, SheepInc presents the ‘Ridge Knit Half Zip’, an easy to pull on, impossible to take off chunky knit, crafted in a beautiful 3 ply 7 gauge knit. Also presenting the Merino Swim Shorts, crafted from 100% superfine Merino wool using Reda Active technology – a first-of-their-kind feat in natural performance. Lightweight. Temperature-regulating. Fast-drying. Naturally odour-resistant.
SUNSPEL
Sunspel’s lambswool range has a luxurious softness that gives each garment a sumptuous feel. The range includes pieces knitted by a traditional Scottish manufacturer, using innovative machinery that knits each garment in one piece, leaving it seamless and incredibly smooth.
TOAST
Introducing the Shetland Wool Graphic Jacquard Sweater. From fleece to finished garment, the entire jumper journey unfolds on UK soil – guided by skilled craftspeople, passing through time-honoured processes – until it finally reaches TOAST shops, ready to be worn and cherished.
TOM DALEY
Introducing a new collection of 100% Merino Wool Knit Kits, in a collaboration with The Woolmark Company, and developed alongside UK yarn manufacturer Laxtons. Crafted from 100% Woolmark-certified merino wool, the kits are part of Tom’s “Made with Love” brand and includes the ‘Vanilla Scoop Wool Vest Kit’.
VIVIENNE WESTWOOD
Vivienne Westwood unveils this season’s Harris Tweed® collection. The heritage cloth can be found on designs such as the tailored Georgia jacket and Bell skirt in cream, alongside seasonal outerwear, soft accessories and handbags all crafted in autumnal colourways. The artisanal and historic Harris Tweed® cloth has been woven into Vivienne Westwood collections since the Autumn-Winter 1987-88 ‘Harris Tweed’ collection.
Vivienne Westwood is one of the last independent global fashion companies in the world. At times thought provoking, this design house is about more than producing clothes and accessories. With a design record spanning over fifty years, Vivienne Westwood is now recognised as a global brand and Westwood herself is remembered as one of the most influential fashion designers, and activists, in the world.
WALKER SLATER
In celebration of Wool Month, Walker Slater is launching a Harris Tweed coat in collaboration with WM Brown magazine.
WALLACE SEWELL
Presents a cushion collection in collaboration with ReWeave, which sees products crafted from fabric offcuts of the brand’s signature lambswool Block cushions. Crafted using a large-scale needle-felting machine, then created into cushions, the designs are in line with Wallace Sewell’s manta that circularity should never mean compromise.
WITH NOTHING UNDERNEATH
WNU is a B Corp Certified sustainable womenswear brand and was created to make the perfect everyday shirts. Inspired by men’s tailoring and adjusted for women, WNU offers an effortlessly cool shirt – a casual luxury with scrupulous detail using the highest quality materials. To coincide with Wool Month, WNU is launching a new range of 100% wool designs including – the ‘Devon’ and ‘Cornwall’ jumpers, the ‘Hutton’ wool blazer, and the ‘Rampling’ wool trouser.
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