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Wool Uncovered at Wool Floor Show London

This week we’re celebrating wonderful wool carpets and rugs at the Wool Floor Show London. Organised by Campaign funders British Wool, #WoolFSL acts as a Spring showcase for everything that’s new in the flooring sector.

With over 60% of the British wool clip being used in carpet it’s an important platform that supports sheep farming through the continued promotion of wool as a natural, sustainable and durable choice for the home

Here’s our first post on the show – a quick look at what’s new for our exhibitors!


Adam Carpets are launching a new partnership with Little Greene Paint Company to colour match their paint to six new colours from their best selling ‘castlemead’ collection. The collaboration will eventually extend to all 60 colours from the range.



A brand new, interactive display is the new news for Alternative Flooring who continue to bring flooring and fashion together through their ‘Curve’ stand that’s packed with the design led details they’re famous for. We love the wool facts, tiny carpet bags and textural displays that bring the benefits of real wool carpets to life in a really exciting way. As Alternative say “Flooring’s not boring!”



Anta are new exhibitors this year and are showing a collection of Scottish wool carpets and rugs all designed and made in Scotland that compliment their full range of interior textiles.



Axminster Carpets are launching ‘Shoreditch’ a new range of 16 designs that includes 100% wool ‘Jitterbug’, a two frame wilton construction carpet which is available in four colours this Spring.



B.I.C Carpets are a Belgian business who specialise in highly textured wool carpets and rugs with unique and complex structures.


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An integral part of any carpet installation is choosing the right underlay to provide both additional comfort and durability to your wool flooring.  Ball & Young are launching a new rubber option ‘Carpet Cushion’ at this year’s show.



Brintons are the biggest carpet manufacturer in the UK and use wool from over 1 in 9 British sheep in their carpets. They’re showing ‘Quickweave’, a semi-custom option available in a mind boggling 3,500 options within a six week lead time.



Brockway are showing ‘Natural Tweed’, a new collection of herringbone undyed wool three-ply carpets available in four and five metre widths and eight tones. Brockway are also showcasing their colour capability with ‘Solar Infinity’ a range which can match to any colour.



Bronte Carpets also colour match to any colour across their entire range and produce evrerything to order from their Lancashire mill.




Cavalier Carpets produce carpet for contract and domestic that are 100% designed and manufactured in Britain. We love this ‘Pinstripe’ carpet seen in the centre of this image from our carpet trends area which is curated by noted interiors stylist Arabella McNie



Chromatone is the essential tool for communicating colour, used globally by the flooring industry in the development of their wool carpets and rugs. Carpet Poms are absolutely beautiful and you can lose yourself in the millions of colours available!



Cormar Carpets have brought their new range of Boucle Neutrals – a blend of British and New Zealand wool.



Crucial Trading are launching a new hospitality collection at Wool Floor Show London that offers 45 structures in 35 colourways thus providing architects, designers and specificers with the broadest possible options from one of the UK’s foremost design led manufacterers.



Flock Living are an interiors company that specialise in flooring. They have been using wool in their natural flooring ranges for three years and now offer both broadloom wall to wall carpet alongside a stunning 12-piece collection of hand knotted and tufted rugs that uniquely brings wool and natural plant fibres together.



The new natural weave herringbone collection by Jacaranda Carpets, available as a four metre width in nine natural colours.



Kingsmead Carpets are showing “Vitronic Plains” a relaunched collection with additional moth resistance and new colourways.



Roger Oates Design are celebrating the launch of Kasuri, a new collection of runners and rugs influenced by eastern design that features space-dyed yarn to create an beautiful painterly effect.



Fusion is a unique stock contract range by Ulster Carpets inspired by re-discovered treasures from the archive – brought up to date with influences ranging from parquet flooring, tweed fabrics and architecture.



Victoria Carpets Ltd are showing the new Tudor Twist range, a collection of hard-wearing plains available in over 40 colours, from pale neutrals to deeper jewel colours and 40, 50 and 60 oz weights.




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