UK Wool Week
6th of October 2014 - 12th of October 2014
Commemorating its 5th year, The Campaign for Wool celebrates Wool Week 2014 with a host of activity set to make it the most memorable year yet Wool Week is back from the 6th – 12th October and this year is set to be bigger than ever. 2014 marks The Campaign for Wool’s 5th year and with HRH The Prince of Wales the patron, still very much at the forefront of the campaign, the awareness surrounding wool continues to go from strength to strength and its profile among the public is at an all-time high. Always at the forefront of pushing boundaries in creating exciting and original initiatives, this year promises to be no exception. There is a whole host of activity planned to showcase the best wool has to offer across fashion and interiors.
To officially mark the start of Wool Week, The Campaign for Wool will be kicking off with the highly anticipated Wool Ride, taking place on Sunday 5th October. Prepare to be caught up in the frenzy as 300 wool-loving cyclists take over Central London for this one-of-a-kind experience. Wool Ride is an interactive 13.4 mile cycle event scouring the streets of London to create awareness about the incredible versatility of wool in fashion, furnishings and everyday life.
A host of wool activity is planned on route with The Campaign for Wool’s partner retailers supporting with creative window displays and engaging in-store activities for everyone to enjoy. Brands such as Anderson and Sheppard, Gieves & Hawkes, Marks & Spencer, Jigsaw and Barbour are all contributing. Starting and finishing at Potters Fields, the Wool Ride will transport those participating through the famous sites and main attractions of central London passing through London Bridge, Buckingham Palace, Westminster, Knightsbridge, Park Lane and Regent Street. A focus on key destinations will be prominent throughout the ride, especially areas made famous for being advocate users of wool such as the iconic Jermyn Street.
Wool Ride will also act as a hub of entertainment and activity for the friends and families of those taking part. Potters Fields will become a creative focal point of wool and textiles with demonstrations and talks on The Story of Wool: A Good Yarn and Sheep Shearing: From Source to Scarf complete with a pen of sheep to create the story. To keep everyone refreshed and energised, a marquee will be erected offering seating, food and beverages in addition to a stage hosting live music, a bicycle duo performance, speeches and prize giving.
Wool Collection Fashion
This year, The Campaign for Wool’s brand partners have nominated their favourite wool items from AW14 collections to present a comprehensive view of what’s new and exciting in wool. From high-street to bespoke, the Wool Collection offers fashion lovers an amazing selection of the best coats, knitwear, tailoring and accessories to wear this coming winter.
Each brand will be promoting their contribution to the collection online and in store. A digital exhibition will run live on The Campaign for Wool’s website during Wool Week, (6th – 12th October 2014).
Participating womenswear brands include: Brora, Christopher Raeburn for Barbour, Daks, Harvey Nichols, Christopher Wijnants, Jigsaw, Jaeger, John Lewis, John Smedley, Johnston’s of Elgin, Pringle of Scotland, Richard Nicoll, Sibling ,Viyella, Wool and the Gang and Caroline Charles
Participating menswear brands include: Austin Reed, Brora, Barbour, Daks, Gieves & Hawkes, Jigsaw, John Lewis, John Smedley, Johnstons of Elgin, Lyle & Scott and Richard Nicoll.
In addition, the Campaign for Wool brand partners will be rolling out a selection of fun and immersive retailer activity during Wool Week. Brora’s flagship store on Symons Street, Sloane Square, will play host to a scarf knitathon whereby consumers are encouraged to pitch in and contribute towards the making of a bespoke giant scarf that will be auctioned off for charity. John Lewis’ Oxford Street store are to hold a series of masterclases with experts such as the critically acclaimed Erika Knight offering consumers an exclusive insight into the industry and their mastered craft. John Smedley’s flagship store on Brook Street will undertake a makeover throughout Wool Week as it covers the store in a sculpture made from raw New Zealand Wool alongside an interactive app whereby consumers can trace the sustainability of wool used in specific garments. Lyle & Scott are to take over the window displays in their Beak Street store and display a selection of items made by students from Central Saint Martins. To top it off, DAKS are showing their support by offering a 10% discount off all products during Wool Week.
Wool Collection Interiors
The launch of WOOL COLLECTION INTERIORS will see a curated edit of over fifty wool interior pieces, including a selection of specially commissioned items. The WOOL COLLECTION will showcase innovative and diverse design highlighting the natural beauty and practical functionality of real wool. All items are available for sale from WOOL COLLECTION partners.
WOOL COLLECTION; INTERIORS will be exhibited at London’s Southwark Cathedral during Wool Week – open from 5th – 12th October 10am – 7pm daily (8pm on Thursday) Admission is free.
A series of ‘Meet the Maker’ Talks will run over the week – please see website for details of limited tickets available soon.
WOOL COLLECTION: INTERIORS proudly includes –
Stunning bespoke items – Weftfaced will reproduce the Tirra Lirra painting by Gillian Ayres in wool tapestry. Tai Ping will produce the Edward Fields Desert Rose design. Angela Wright will install a new wool and art feature within Southwark Cathedral.
High Street and on-line brands, John Lewis, Marks and Spencer, Heals, The Conran Shop, sofa.com, Anthropologie, SCP, Toast, Jonathan Adler and London Transport Museum.
Stunning rugs and flooring from Christopher Farr with El Ultimo Grito, Roger Oates, Edward Fields by Tai Ping, Jacaranda, Alternative Flooring with Margo Selby, Axminster Carpets, Brintons, Kingsmead, Ulster Carpets.
Fabulous furnishings, fabrics and throws from Designers Guild, Ludvig Svennson with Assembyroom, Modus Furniture with Sir Kenneth Grange, Hainsworth, Camira Fabrics with Allermuir, Osborne and Little, Ligne Roset, Christopher Farr with Kit Kemp, Mark Alexander, Bute, Melin Tregwynt, Tracy Kendall, Kvadrat, Bailey Hills, Wallace Sewell, Abraham Moon and Galvin Brothers, Ptolemy Mann and Rugmaker, Beatrice Larkin with Daylsford, Stansborough NZ and Damson and Slate.
Delightful decorative items and accessories from Solva Woollen Mill, Brave Production, Naomi Paul with lighting, Marie Wallin and Rowan, Krafthaus, Mary Goodman, Cherchbi, MillaMia, Georgia Bosson, Melissa Watts and Maud Designs, Hey- Sign, Dashing Tweeds, Pure Lana and Pentreath and Hall with Fine Cell Work.
WOOL FRINGE – Small selection of student award winners and innovative design concepts from the UK and New Zealand will also be on display.
ONEWOOL – The Campaign’s international promotion to celebrate the beauty and diversity of real wool in interior products will launch an online gallery during Wool Week 2014. Featuring fabric, furnishings, floorings and art, the gallery will offer the biggest online library of wool interior items in the world with partners having a unique gallery window with their ONEWOOL product displayed.ONEWOOL will launch at The Design Centre, Chelsea Harbour, where the gallery will be on display throughout wool week. Visit www.onewool.com or via www.www.campaignforwool.org from Wool Week.
LoveWool – the Campaign’s community focus launches PicKnit platform to encourage those knitters, weavers, felters, crochet fans and crafters the chance to be part of Wool Week. Hosting a PicKnit brings the wool loving community together and the Campaign has invitations and ideas on the website for wool fans to host their own event and get family and friends together to celebrate wool. Free sheep cushion patterns are also available for download at www.www.campaignforwool.org from October.
If you would like more information on Wool Week and how to get involved please contact us here http://www.