During the month of October we welcome a host of in-store retailer events, pop ups and panel discussions all supporting and promoting the wonderful fibre of wool at various stages from the Campaign for Wool Supporters.
Wool Month takes place throughout October. Our launch event on the 3rd October officially starts our wool month activities this year. The gallery space in London is designed to be an education walk-through talking about the different wool types from fine Merino to strong mountain wool and everything in-between and all the natural benefits of wool – durability, flame retardancy, biodegradability etc. and country of origin Australian, British, New Zealand and South African. We want press and guests to walk through and be able to touch and feel lots of different wool types, knitwear and cloths and learn the variety of what wool can offer and its vast versatility. Later in the month we hold our own trade event in Yorkshire which will target our industry supporters and include the IWTO, British Wool and Woolmark.
This year we have two fantastic sheep images by Daniel Casson and Alexandra MacAlpine – The Social Herd for the Point of Sale where we remind consumers to ‘Check it’s Wool’
Wool products have so many benefits which can be found on our Wool Facts page.
Sustainable Surfaces: Eco Friendly Flooring and Rugs
Measuring Up: Calculating and Reducing Greenhouse Gas Emissions
Keep in the loop with our latest news and campaigns
Keep in the loop with our latest news and campaigns