What is the Campaign for Wool?
The Campaign for Wool is a global community of sheep farmers, retailers, designers, manufacturers and you, the wool lover! We are united by our patron His Royal Highness The Prince of Wales.
The Campaign for Wool aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry.
See HRH The Prince of Wales talking more about the goals of the Campaign here:
Who is involved in the Campaign for Wool?
The Campaign for Wool is a truly collaborative initiative involving farmers, textile manufacturers, carpet makers, fashion & interior designers and artisans from around the world. The Campaign for Wool is jointly funded by six of the biggest trade wool textile organisations, you can find out more information of each of these here:
The Woolmark Company
The British Wool Marketing Board
Cape Wools of SA
American Wool Council
Viking Wool from Norway
International Wool Textile Organisation
What has the Campaign achieved so far?
2010 highlights
The Campaign for Wool was launched by a traffic stopping parade of sheep on London’s historic Saville Row.
2011 Highlight
Wool Modern, an exhibition showcasing the very best in fashion and design in wool, was opened by His Royal Highness, The Prince of Wales. Wool Modern featured the work of seminal designers such as Yves Saint Laurent, Alexander McQueen and Vivienne Westwood, amongst many others.
The Campaign for Wool also launched in Australia, Spain, Netherlands, Germany, Norway and Japan.
2012 Highlights
Wool School is the first major Campaign for Wool educational initiative, launching in October 2012. 12 top retailers including Topshop, Lyle & Scott, Hobbs, Harvey Nichols and Jigsaw have joined forces with leading universities to create a series of wool sweaters to be sold in stores from October 15th onwards. 5% of the profits will be ploughed back into educating students on the benefits of wool. Check out our facebook page for more details and to find out how you can win one of these amazing sweaters!
The Campaign continues to grow internationally and for the first time in 2012 will be launching in Korea, China and France.
Is it working?
Since launch, the price farmers receive for their wool has increased threefold which has led to a growing confidence about the future of the whole industry.
What are the future plans?
The Campaign for Wool is proud to have the Patronage of His Royal Highness The Prince of Wales. His enthusiastic involvement plays a pivotal role in enabling the Campaign to expand its influence in a number of beneficial directions to the benefit of sheep farmers, spinners, weavers and a whole host of other large and small businesses which rely on a thriving wool industry throughout the World.
2013 will see The Campaign expand its global reach again to include India, Italy and Turkey.
Wool House, the first ever wool concept house will launch in Somerset House, London, in Spring 2013 showcasing the versatility of wool in the home.
Find out more about Wool House by signing up to our newsletter here or by following us on facebook and twitter:
What can we do to be involved in Wool Week?
Most importantly you can choose wool!
Join Campaign for Wool on facebook, twitter, pinterest, Youtube and instagram and help spread the word – why not email us photos of your own woolly wonders?
Check out our events page to find out what Wool Week activities are taking place in your area, if you are at school or college you could hold an arts and crafts day, or visit a local farm to learn more about sheep farming.